Ford Has No Chance To Sell EVs Unless It Gets Rid of Its Dealership Network
No legacy carmaker can sell electric vehicles profitably, although everyone expected this to be easy. The culprit seems to be the outdated sales model that puts dealerships in charge of EV adoption. Instead of doing so, there is plenty of evidence showing how dealers actively sabotaged EV programs, making carmakers lose money and struggle to sell their electric cars.
Ford Has No Chance To Sell EVs Unless It Gets Rid of Its Dealership Network
Dealers are the main reason why legacy carmakers are unable to make money from their EV business, and they need to address this before they can take on Tesla
www.autoevolution.com
