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FCA US and Canada Sales: August 2018

Ryan

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FCA US Reports 2018 August Sales

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  • Ram brand achieves highest August ever
  • Ram light-duty pickup posts highest month of total sales ever
  • Jeep® Wrangler sales set new August record
  • Alfa Romeo sales increase 96 percent
September 4, 2018 , Auburn Hills, Mich. - FCA US LLC today reported sales of 193,718 vehicles, a 10 percent increase compared with sales in August 2017 of 176,033. Overall, FCA US retail sales rose 17 percent to 164,727 vehicles. Fleet accounted for 15 percent of total sales.

Sales were led by both the Jeep® and Ram brands. Ram posted two new records for the month.

“Our August results highlight how the all-new Ram light duty is coming into its own,” said Reid Bigland, Head of U.S. Sales. “Ram light-duty total sales rose 55 percent to 36,798 vehicles for the month.”

Jeep Brand
Jeep brand sales rose to 87,502 vehicles. Four of the brand’s five nameplates reported increases, but it was the Wrangler that set a new August record. Sales reached 20,168 vehicles eclipsing the previous record of 18,276 vehicles set in August 2015. It was also the sixth consecutive month Wrangler sales have surpassed the 20,000 mark.

Ram Brand
Ram brand sales rose 27 percent to 54,808 vehicles compared with the previous year. It was the best August since the Ram brand was first created in 2009. The previous record was in 2016 when sales reached 44,419 vehicles. Total sales for the Ram light-duty 1500 reached 36,798. It was the highest month of sales for the light duty ever since the Ram brand was launched. The previous record was in May 2018 when sales reached 33,060.

Alfa Romeo Brand
Alfa Romeo brand sales of 2,240 vehicles were up significantly compared with the same month a year ago. Stelvio led the brand with 1,271 vehicle sales.

Chrysler Brand
Chrysler brand total sales declined 3 percent to 12,219 vehicles compared with the same month a year ago. The Pacifica rose 20 percent to 9,167 vehicles.

Dodge Brand
Dodge brand total sales fell 18 percent to 35,575. Dodge Journey sales rose 28 percent to 7,243.

FIAT Brand
Sales of Fiat declined 35 percent to 1,374 vehicles.

Source: FCA US
 
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Jeep also still managed to see 23 left over 2017 Jeep Patriot models last month as well.

Chrysler also managed to sell 39 new Chrysler 200 sedans for the August sales period as well.

Dodge did happen to sell 11 new 2015 Dodge Dart models during the month and 1 new 2014 Dodge Avenger as well.
 
Ram 1500, Caravan and Cherokee Lead Sales For FCA Canada In August 2018
Wrangler Sales Up 68%, Charger Sales Up 67%...

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2019 Ram 1500 Limited Crew Cab 4x4. (5thGenRams)

FCA Canada today reported sales of 17,770 vehicles for the month of August.

For the calendar year, Jeep brand sales of 54,019 vehicles are up 7% compared with the same time one year ago. The all-new Jeep Wrangler remains the most popular-selling Jeep in the country with 19,774 sold so far in 2018. For the month, Jeep Wrangler sales of 1,757 are up 41% from the same time last year. August was also a noteworthy month for Jeep Cherokee, where sales of 2,417 are up 27% compared with the same month last year.

Chrysler brand reported sales of 331 vehicles for the month. Only 19 of the made-in-Canada Chrysler 300s were sold across the country last month. While Dodge Charger sales were almost 12 times that of it’s Chrysler full-size sibling.

Read more here.
 
EcoSport selling 4,769 is underwhelming compared to the Renegade....and I don't get "the other site" dislike of the Renegade which is the segment leader.
 
It appears the RAM launch problems are over given the volume numbers of nearly 50,000 which means 10% EBIT margins in NAFTA is in progress.


The best selling Fiat in the U.S. might be not even made by FCA: the Spider:confused:.
 
Wow, Cherokee is #2 in the US

I'm starting to see the '19 Cherokee around here. Was next to a velvet red Trailhawk on the highway this afternoon, and there was a velvet red Limited on the off ramp too lol.
 
Renegade should strengthen its lead once the refreshed model hits dealerships.
I think I saw one the other day at the grocery store parking lot the other day. Looked really good, no plates on it at the time.

Wil
 
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