FCA Files For Dakota Trademark, Does It Mean A Midsize Truck Is Coming?

[redriderbob]

FCA Files For Dakota Trademark, Does It Mean A Midsize Truck Is Coming?
Probably Not Just Yet...

FCA Files For Dakota Trademark, Does It Mean A Midsize Truck Is Coming?

This past week, Fiat Chrysler Automobiles (FCA) filed for a trademark patient for the “Dakota” nameplate, leading to a lot of people to speculate that a new midsize pickup is about to return. However, that might not be the case… or at least not anytime soon. Since its demise in 2011, a lot of...

moparinsiders.com

 

[GasAxe]

For the millionth time, there is no clear demand for a mid-size truck. There is plenty of demand for a cheaper truck which the 1500 classic fills perfectly. The true size/capability hole in the NA truck market is the 1980’s sized mini-truck.

 

[Bili]

AFAIK new Dakota's fate is related to metric ton pick-up. It's very simple. Mexico based production as major export hub for Europe, US, and Brazil.