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Dodge Reintroduces Power Dollars Incentive Program

Dodge Reintroduces Power Dollars Incentive Program​

Cash Allowances Offered to Clear Excess Inventory and Boost Sales...​


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Dodge is bringing back its popular Power Dollars incentive program to help clear out excess inventory from dealer lots. The program, which kicks off today, August 6th, 2024, offers customers a cash allowance of $10 per horsepower towards purchasing select 2023 and 2024 Dodge models.

 
Good idea, but seeing these cars (with exception to th Durango and Horneet)
 
Sorry, hit send too soon….

Good idea, but seeing the cars (with the exception to the Durango and Hornet) are almost 2 years old, how are they going to advertise this? Will a TV advertisement showing a rebate for a 2 year old car be a wise idea? I guess word of mouth maybe their best bet.
 
This incentive program is not new. It has been in effect since the beginning of June. They need to up the pathetic rebate amounts if they want to sell these vehicles, especially the Chargers and Challengers that have been sitting for 8 months.
 
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