Alfa Romeo and Maserati Unite for a New Era of Italian Excellence
A New Creative Hub Blending Heritage, Performance, and Bespoke Craftsmanship
In a bold move that redefines the essence of Italian automotive artistry, Alfa Romeo and Maserati have joined forces under a new project called BOTTEGAFUORISERIE — a name that translates roughly to “Custom Workshop.” Announced in Modena, the initiative unites two of Italy’s most legendary marques to celebrate craftsmanship, design, and performance across Italy’s expanded Motor Valley, stretching from Modena to Turin and Arese in the Milan province.
Alfa Romeo and Maserati Unite for a New Era of Italian Excellence
BOTTEGAFUORISERIE unites Alfa Romeo and Maserati in a groundbreaking Italian initiative blending heritage, craftsmanship, and performance through bespoke creations, restorations, and cutting-edge design innovation.
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