The Fiat 500e Is The Second Slowest-Selling Vehicle In The U.S.

The Fiat 500e Is The Second Slowest-Selling Vehicle In The U.S.​

Hornet Remains Third On The List As August Begins...​

As of August 2024, the luxury segment continues to dominate the slowest-selling new cars in the U.S., with Stellantis brands making a notable presence. The latest data reveals that models like the Fiat 500e, Dodge Hornet, Maserati Levante, Jeep® Gladiator, and Ram 3500 are struggling to gain traction in the market.

The Fiat 500e Is The Second Slowest-Selling Vehicle In The U.S.

As of August 2024, the luxury segment continues to dominate the slowest-selling new cars in the U.S., with Stellantis brands making a notable presence. The latest data reveals that models like the Fiat 500e, Dodge Hornet, Maserati Levante, Jeep® Gladiator, and Ram 3500 are struggling to gain...

moparinsiders.com

 

[BWS1]

With clear signs of a recession coming, Stell-anus finds itself in the worst possible position. Should
we question the long term viability of this mess in North America ?

 

[patfromigh]

The Fiat 500e is going against the Nissan Leaf. The Leaf is a former sales leading battery electric model, which was never updated, and is now in the process of being discontinued. The old Leaf has been garnering all the publicity recently because of its $20 per month lease deal in Colorado. For those poor souls who wandered into a Nissan dealer in other states looking for a cheap lease deal, the dealer has to explain why it's Colorado only and then point the customer to the $149 per month Ariya lease deal. That is still a bunch better than anything Stellantis offers right now.

Fiat USA is a disaster. They have taken what most Americans would consider an economy car and are selling the Fiat 500 as a bauble in a boutique. The Fiat USA business unit should be folded into the Free-2-Move operations in the US. The Alfa Fiat dealers could then become Alfa and Abarth dealers with the right models added to the mix.

Most of this mess is about stupid marketing decisions, not the products themselves. Stellantis is proving to have a myopic and lethargic management team. They miss the obvious until it's right in front of them, but are too slow to make a successful correction.

 

[TripleT]

Are we sure this is not on purpose given the supply issue and ZERO marketing. Has anyone here, and I know we are the interested party seen a single print, internet, or TV ad? Not for just the 500e but for Fiat in general? I haven't.