This lady has a tough challenge on her agenda, but if managed honestly, facing the facts heads up, it can be accomplished.
As a Dodge Hemi Challenger owner I may represent what I believe is a sizable segment of the population that will determine her fate. Let’s look at my profile. I am deeply loyal to the Dodge brand, love it’s performance identity and am not interested in electric cars for myself personally, but can live with their existence at Dodge. I think the new Charger is more an elegantly styled performance coupe but not a true muscle car, which I too can live with going forward. I gravitate to the Six Pack but hope there will be enough Daytona buyers to justify its development and sale. Now she and Dodge has to focus on the Six Pack with every “muscle car” trick in the book to keep loyal Dodge buyers in the game. Paint colors, tires, wheels, bold decals and unique packages to build excitement. It must remain a bit outlandish, rouge.
The hardest part is getting Dodge in racing in a more aggressive and visible way and that includes NASCAR and NHRA. That can work if they stuff a V-8 into the new Charger which I am sure the ruling bodies will accept to get and keep Dodge in the racing game. Hey they bent the rules for Toyota. A limited production run of Hemi Drag Packs and Stock Eliminator factory sponsored Hurricane Six Chargers should be built and campaigned. And build a spec NASCAR race car just like Toyota. Why not? That means big bucks but to sustain the Dodge image, a necessity. Guys like me want to root for Dodge, feel cool in a Dodge, be noticed as a rebel and unless the money is made available to make that happen, this poor women will be a memory along with Dodge. That would be a sad day for guys like me. Tough but doable if you face facts honestly and put the electric agenda on the back burner. That might take some guts too.