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Tribute To The Compact Pickup: Jeep® Comanche Concept

The Jeep® brand has showcased many interesting concepts over the past decade at the annual Easter Jeep Safari. While the brand has enjoyed considerable success with its Jeep Gladiator (JT) pickup lineup, a smaller concept caught the eye of many mini truck buyers a few years back. The Jeep Comanche Concept paid homage to the compact pickup the brand offered from 1986 to 1992 while utilizing the underpinnings of the brand’s subcompact Renegade. Based on the Jeep Renegade Trailhawk, the Jeep Comanche Concept was designed to be off-road-ready and feature practical utility. The Comanche takes styling cues from the military and … (read the full article...)

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Please, feel free to call this a tribute, but it should also be viewed as a glimpse into the possibilities for Jeep, domestically and globally, with a variety of compact segments. I must submit that the Italians and Brazilians under Stellantis leadership have done significant work in this segment, but the chemistry, reputation and allure of the brand and their efforts is “All-American”.
Jeep currently is struggling with it lineup, product development and marketing and pricing structure, but the ingredients and unlimited brand potential remain. Even the most skeptical among us must admit, Jeep has the most potential in the Stellantis constellation and the most marketable and recognized credentials,something that needs talented leadership. The compact segment to the luxury segment all await Jeeps unique attributes,and signature, something that given the right organization and planning will fulfill Jeeps almost unlimited potential The tributes rendered to those guiding talents will truly be monumental. Bravo!
 
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