Ram Expands Dealership Network In Brazil 105% In 2023

The Ram brand has been thriving in Brazil. After concluding last year with its best performance ever in the Brazilian market, the American truck brand, considered a premium brand in Brazil, is celebrating another significant milestone: the substantial expansion of its dealer network in 2023. Ram increased its dealer network from only 60 dealers in … (read full article...)

 

[bill burke]

Brazil does it again. If I were a Ram dealer and could expand my show room or build an addition I’d take a long, hard look at what our South American cousins have done with the “Ram House”. When discussing dealership experiences with family recently one member noted the stark diffences in amenities, personnel knowledge and attitude and the general impression between their Jeep dealer and their import luxury dealership experience. Now that Ram prices are through the roof, should not our Mopar dealerships take a page from their foreign
competitors playbook ? Ram House puts buyers in a luxury mindset when trucks now have gone from work horses to luxury thoroughbreds.
Champagne with your tuna wrap sir?