New North America Battery Centre Is Taking Shape In Windsor

The foundation stones have been laid, quite literally, for a groundbreaking venture shaping the future of automotive innovation in North America. Stellantis, at the vanguard of electric vehicle (EV) evolution, has commenced construction on the North America Battery Technology Centre at its Automotive Research and Development Centre (ARDC) complex in Windsor, Ontario. This state-of-the-art facility, … (read full article...)

 

[MoparRay]

Looks like Stellantis is putting a lot of infertile eggs in one basket. They should slow down their EV program to match potential sales. Chrysler will go broke selling only EVs.

 

[patfromigh]

There is so much poor reading comprehension in today's general population. Let me quote a paragraph from the article in question.

At its core, the Battery Technology Centre stands as a testament to Stellantis’ commitment to shaping the future of transportation. Focusing on battery-electric vehicle (BEV), plug-in hybrid electric vehicle (PHEV), and hybrid electric vehicle (HEV) cells, modules, and battery packs, the centre aims to redefine the benchmarks for performance, durability, and cost-efficiency.

The above quote states that Stellantis is not selling only battery electric vehicles. They are not a company "Going all in." as Mary Barra spoke for GM. If one posts a statement of "only EVs" it will be assumed to mean BEV, because the market for hybrid vehicles is very lucrative. So one can't lump the technologies together with a general comment.

The name of this website hosting these forums is Mopar Insiders. I only worked for third tier suppliers providing production tooling for Chrysler Corporation and its competitors. There are other people on these forums who have a much better knowledge of the inner workings than I do. What I do know from my experience is that companies which don't invest in R&D go out of business. Look at Packard which was much too late to the party with a modern V8 and is now history.

Getting back to the article this thread follows. Batteries are necessary for both hybrid and full battery electric power power. The way forward is through hybrids, but real solutions are needed for BEV. There are people wanting full battery electric, but are held back by unstable battery chemistry, lack of charging infrastructure and price concerns. Solve these problems and sales will of EVs will rise again.

 

[MotorMaven]

Looks like Stellantis is putting a lot of infertile eggs in one basket. They should slow down their EV program to match potential sales. Chrysler will go broke selling only EVs.

This reminds me of all the old timers in the 70s and 80s who said there was no future in 4 cylinder FWD, and almost ran Chrysler into the ground until Iacocca did the K-car.

It’s time to wake up and smell the coffee. Tesla’s sales in 2023 alone are about 20% higher than Chrysler, Dodge, Jeep and RAM combined.

Sticking with gas-burners in the impending era of $15/gallon gas as Chinese and Indian demand soars will lead to the end of the road for Stellantis. It’s smart of them to invest in the tech of the future.