At this point it is obvious that the Rampage will not be coming to North America in the near term. In no way does that detract from the achievement of a quality, marketable and profitable product and the recognition deserved by this outstanding truck. It also elevates the Stellantis Brazilian enterprise and its workforce as significant players in the global auto industry and as a potential source of engineering and design resources for Stellantis. One might even say that the Brazilians have done a better job in improving established product from North America who for folks like me, have drawn our attention and admiration. Indeed, the possibility of this Ram Rampage reaching the North American market can not be totally dismissed. Who knows?
The question remaining is will Chrysler, Dodge, Jeep and Ram be able to figure out, based on the heavy, restrictive and perhaps obstructive policies of Stellantis, the puzzle of brands, platforms, power trains, models, factories and the unique culture of the American buyer in supporting these brands quickly? From my perch on the tree it looks doubtful. That 2030 load of garbage CYA fiction corporate policy on a fools errand is collapsing as we speak. Once that nonsense is cast aside, maybe the puzzle pieces will fall into place, necessarily based on market forces and not radical environmental government mandates.
Ram has a smaller truck in the wings, that was clearly revealed by the UAW, but without a gas engine, a choice of power methods Americans demand, it opens the door to something from “South of the Boarder” that has proven its mantra.
