Chrysler CEO Expects A Resurgence In Passenger Cars

In a recent revelation at the Reuters’ Automotive USA 2023 summit in Detroit, Chrysler CEO Chris Feuell hinted at the automaker’s plans to continue its legacy in the passenger car segment with a potential all-electric sedan. As Chrysler prepares to end production of the iconic Chrysler 300 in December, Feuell’s remarks shed light on the … (read full article...)

 

[TripleT]

I wouldn;t count on it, but maybe as a niche model like Chrysler of old, maybe better than 2 per month per dealer like the 300

 

[Archknight]

I have a feeling Chrysler will do what it's always done by reskinning a Dodge adding some nicer materials then raking in the profits. They can't keep pushing this Chrysler EV branding when they haven't put out the first as lead as Stellantis' technology brand. As we've seen across the board, they hyped up bringing all these EVs for every brand and we've seen ICE/hybrid/plug-in variants become the main money makers. If they do another 300 it'll be the 4 door version of the Charger everyone keeps talking about that appears, using versions of the new EVO-4 and I6 engines.

 

[patfromigh]

Before the suits get all excited about Tesla, Lucid and BMW EVs, maybe they better check on the Toyota Crown and its sales. Mind you there are some color and trim options which are positively hideous on the Crown sedan, but with the right colors it can be very pleasant. I remember when Chrysler led the way. Today the brand mimics what other brands are doing. The early adapters have bought their EV sedans, and nobody else really wants them. The states which bought into the CARB requirements may dictate battery electric, but they haven't dictated me too styling.

 

[bill burke]

It’s beyond obvious that a 300 spin off sedan, based off a Charger Daytona, is critical to any hope of Chrysler surviving as a brand. The sedan market is not dead and the neglected and aging 300 still has a following. If Stellantis continues it’s
ill- conceived electrification delusion, then a luxury Tesla fighter lineup for Chrysler is the way to go leaving all the other brands free to continue building gas power vehicles the public wants and demands. Chrysler needs an SUV and a minivan and a sedan and yes...a coupe. Obvious!

 

[vbondjr1]

The Chrysler 300 has a history of being a performance vehicle from its origins of being "the Bankers muscle car," a NASCAR force to be reckoned with, a luxury street muscle car with a beautiful Hurst edition in 1970, an American competitor to the BMW 5-Series with the 300M and the latest variants from 2004 to current being a semi-luxury muscle sedan, which lost most of its muscle when the SRT-392 left. The issue wth the current 300 is that it competes with absolutely nothing as it's neither a luxury sedan, a muscle sedan, or an economy sedan. It's currently the current day Crown Victoria as it's pretty much just a big old stodgy blocky car. Nothing really special about it at all. If the Chrysler 300 is to return it needs to return as an American competitor to the 5-series BMW including the M5 and M5 competition sedan as well as having an electric variant to combat the Tesla Plaid and Lucid Air.

 

[TripleT]

People who wanted a performance car, were not opting for the 300 they opted for the Charger. The margins on v8 and SRT cars were less than Charger at the increased cost of the 300. The Retro design like happens to almost all retro designs left no room for development. The key would have been to maintain very low special addition 300s like the original.

 

[bill burke]

People who wanted a performance car, were not opting for the 300 they opted for the Charger. The margins on v8 and SRT cars were less than Charger at the increased cost of the 300. The Retro design like happens to almost all retro designs left no room for development. The key would have been to maintain very low special addition 300s like the original.

Yea. I’ve thought this out a bit and agree that the 300 needs a new niche and a total update. Enter the new corporate large platform. Agree also, there must be something classic Chrysler in its update. Thought this swoopy look shown has merit if somehow on that front grill we get a hint of the classic Chrysler “waterfall” grill. Hint here, hint there.