I'm all for the evolution of Mopar performance but I don't see a full EV mopar really doing great as a volume seller. The EV market is down due to the fact that people are really starting to realize that there isn't enough of a benefit in having full electric vehicles because they are extremely limited in what they can do. Dodge would need to set the projected target sales super low on this vehicle to get it to reach any kind of goal but, that's not to say EVs are bad and they can't be fun and that they don't have a place in this market, because they do. You take an extreme performance machine like the CD170. Dodge isn't selling them in vast numbers but every one of them sold out. There are people out there who love EV performance and would love to get their hands on them just to tinker with them to see what can be done to make them faster. Not even in a ICE vs EV type thing, but just to see what can be done. I don't have the funding to do so, but I am curious to see just what can be done with an EV "muscle car" to make it faster than what it already is. For me, personally, I still think that the best performance option would be to make every single powertrain a hybrid powertrain with the 2.0L Hybrid base, a 3.0L Standard output, a 3.0 HO Stage 1 Hybrid, a 3.0L Stage 2 HO Hybrid and a 3.0L Stage 3 HO Hybrid. Stage one would take the regular 510hp/500tq 3.0L and put a hybrid system behind that, Stage 2 would use the HurriCrate Cat-3 550hp/531tq 3.0L HO engine and put a hybrid system behind that and the Stage 3 would take that HurriCrate Cat-X powertrain that targets mid 1,000hp, detuned to a more street friendly 850hp with a hybrid powertrain behind that. That still puts the base car at 5.7L Hemi Horsepower and 6.4L Hemi Torque with all wheel drive and the numbers go up from there. That means you have high performance cars that exceed what we currently have that can also go 30miles on full electric power which means the EPA guys shouldn't have any issues. Honestly, I wish we could have just gotten smaller V8 hybrid engines but seeing that it didn't go that way, I'm honestly okay with the Inline-6 setup. Put some more power in the Turbo-4 FWD STLA medium car market and now you're talking. Ramp up Direct Connection, GLH and SRT and make money!
I'm still feeling that the EV focus points should be Chrysler and fleet vehicles. Your core EV customer group primarily are going to be your general commuters, your ride sharers, short range fleets and people in those categories. Your Café crowd, or the upper middle class suburban crowd where the homes have two car garages and driveways. I.E the minivan and entry to mid level luxury mid-size crossover/SUV crowd. The Anti-burnout, Anti-loud exhaust, non-enthusiasts crowd. Outside of Minivans, this is the crowd that gravitates towards cars like Tesla or the Porsche Tacan & the Audi E-Tron and EVs like that. This is the crowd where you can market EV cars to and have a mellow "Fratzonic" exhaust on a Chrysler product for a subtle sporty tone that allows pedestrians to know that you're there and make it just a little edgier than the normal EV sound because its a Mopar product. The only way a Fratzonic system on a Dodge would be decent is when the car is in all EV mode and you don't want to be completely silent so you have something that lends to a sporty tone and making it sound closer to the Inline-6 wouldn't be terrible at that point. EV Chrysler SUVs could be something like the Imperial, the New Yorker, the Fifth Avenue, the Lebaron, the Cordoba and yes, the Airflow. The Return of the Chrysler 300M could be a sleek EV sedan with a Hurst Edition to challenge the Tesla Plaid and the Lucid Air Sapphire. it's not that EV cars won't sell because they will, it's how they're marketed and where they're marketed. The example I just gave was one Demographic, the other is the Café & Bistro crowd. This crowd loves a minimalistic environment for a clear mind space. A vehicle that suits this crowd is somewhat small on the outside, roomy and airy on the inside an appeals to interests in art, music and nature. That sounds like a small Jeep to me. Not a crazy off roader but something that fits good in the park or at the trails or on the beach. A minimalistic, art inspired interior with dynamic LED lighting as accents, a powerful, balanced, audiophile-level sound system, simple dash and cluster that give a clear view to the freedom of their choice. Because Isn't Jeep all about freedom? Introducing the all new Jeep Wanderlust. An electric jeep with a 400mi+ range for uninhibited freedom. Yeah, sorry for the commercial speech but seriously if BEVs are going to be marketed then they need to be marketed to their proper audience. The current Dodge owner isn't it. With us, we are a visceral group of enthusiast and our core passions for the brand revolve around the relationship we have with our vehicles and yes it is exactly that. For Dodge, Ram, and Wrangler owners (and 300 owners) our relationship with our cars is deeply personal because alot of times, its a reflection of us and the purchase of the vehicle wasn't about basic transportation, it was choice and emotion. An EV will never fill that void. It doesn't matter how loud it is, how the E-Rupt system mimics a gear shifting transmission or any of that. It's not the same, and to add all of the haptic feedback systems and everything else to get an EV to truly mimic a gas-powered V8 would shoot the prices up even further. Even to be able to tune an EV isn't the same as physically being able to go under the hood and put a cold air intake on or doing an oil change or any of that stuff. And we know that when it brakes its going to be super expensive to fix. If we wanted that, we would be focused on buy Bugatti's and things of that nature, not Mopars. The other target for EVs should be short distance parcel fleets like Amazon, DHL and other companies that do a lot of city and suburban area driving delivery packages along with rental car companies and ride share/food delivery. A Ram Promaster City would be a perfect candidate for an EV for fleet companies like Hertz to do a partnership with Stellantis, Amazon, Uber & Door Dash for a vehicle that seats up to 7-people, has great cargo space, small in size, rides and behaves like a car and would be inexpensive to rent for rideshare/food deliveries and small parcel deliveries. The Promaster 2500 would be great for Parcel fleets like UPS, or for moving vans for companies like U haul. This is where you market EVs, where you don't have to offer gimmicky things like Crystal performance keys and things like that. Again Crystal key = premium. That would be directed to Chrysler.
A statement was made about the fact that the company is studying the market. IF so, they'd notice the new vehicle categories coming out. You have low riding EV crossovers like the EV6 GT and the new Blazer SS along with high performance crossover coupes like the BMW X6M, the Porsche Cayenne, the ones from Mercedes and even an upcoming Genesis Crossover coupe. along with vehicles like the Urus and the Audi RS Q8. Bringing out vehicles to challenge the X4M, the X6M, the Porsche Cayenne coupes, the GLE AMG Coupes and GLC AMG competition coupes would have been my thought if I were studying the market place and realizing that there's a complete ecosystem of these vehicles that the brand hasn't tapped into yet. I would have paired my Hurricane-hybrid powertrains with vehicles like these because then the clearance for everything would be there. gave them all-wheel drive, coupled them with my other midsize SUVs and crossovers such as a new Durango and a performance version of the Grand Cherokee, brought out a plethora of Direct Connection upgrades and Jailbreak packages for these vehicles. Even if they drop the Grand Cherokee name for the Wagoneer S and Wagoneer S Extended and have the Recon as it's running mate on the STLA Large platform, that's how you study the market and capitalize on new products and powertrains. As far as Ram goes, I don't see the REV being a total loss, just needs to be a low volume truck. Getting rid of the Hemi and adding the hurricane powertrains is an awesome move but adding hurricane hybrids would be even better. As for the 2500HD, I'd say bring out a 5.9L Inline-6 twin turbo ICE hybrid powertrain and walk all over everybody. That powertrain should also be in a Ram 1500HD pickup that takes the place of what the old Ram 2500 sport pickup held. Bring the push to pass technology to this truck to add performance for towing up a grade or just moving a heavy load off the line would be beneficial to the truck. But, long story short, I'm excited about the new Charger but Stellantis needs to figure out how to do what they're trying to do.