Ram To Introduce A New Midsize Pickup Concept At Dealer Meeting In March

Ram To Introduce A New Midsize Pickup Concept At Dealer Meeting In March​

Midsize Truck Concept Might Be Sent For Feedback Clinics...​

Last month, the Ram brand revealed its Ram 1500 Revolution battery-electric vehicle (BEV) Concept at the Venetian Palazzo Ballroom in Las Vegas. Then, just this past week, the concept was shown to the mass public at the Chicago Auto Show, only to be overshadowed a couple of days later by the reveal of the production 2025 Ram 1500 REV before Ram’s widely seen Super Bowl LVII ad.

Ram To Introduce A New Midsize Pickup Concept At Dealer Meeting In March

MotorTrend has released an article, where it says that Ram will be showing its dealer body a conceptual midsized pickup offering as soon as next month. The publication states that Ram CEO Mike Koval, Jr. confirmed the news and said "we can clinic it to see if it is the right truck," referring to...

moparinsiders.com

 

[1960D500]

Wow could they actually be thinking of a Dakota replacement, well i am not going to hold my breath.

And no we don't need another Honda Ridgeline they already have a mini van that can do that.

It has to be a smaller version of the 1500 with similar styling and competitive payload and towing to the competition with great fuel economy.

 

[TripleT]

TO

Wow could they actually be thinking of a Dakota replacement, well i am not going to hold my breath.

And no we don't need another Honda Ridgeline they already have a mini van that can do that.

It has to be a smaller version of the 1500 with similar styling and competitive payload and towing to the competition with great fuel economy.

Totally disagree the last thing they need is to Cannibalize 1500 and Jeep sales, so the only way the BOF from JEEP works is if it can sell for similar margin? Good luck with that.

AND what a bizarre idea that a Pickup buyer is same as a Minivan buyer. WIth STLA Large being RWD Architecture RAM would be in a unique position to offer a Lifestyle truck with the engine running the proper direction and more mid-sized. So more of a Pickup version of the WL then a JT. Otherwise come in with a Maverick competitor from the STLA Mid.

So yeah what your asking for don't hold your breath. The ROI doesn't work if the investment in a vehicle that takes away Jeep and 1500 at lower Margin, that is a reverse ROI. They would have to be able to show incremental sales that offset to losses. And just because I want one is not ROI. Consumers have be willing to see the value enough to pay more margin. The cost of producing a slightly smaller 1500 would actually be HIGHER when the development is amortized over the volume, since there is very little material savings. They are not running a charity to Mopar fans, there has to be a payback.