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FIAT Officially Announces A New Midsize Pickup Truck For Brazil!

FIAT Officially Announces A New Midsize Pickup Truck For Brazil!​

Peugeot Pickup Will Be Branded As FIAT For Brazilian Marketplace...​


2023 Fiat Landtrek Double Cab Prototype. (FIAT)..jpeg

The brand currently offers the country’s best-selling vehicle, the B-segment (subcompact) Fiat Strada pickup, and its C-segment (compact) Toro pickup. But despite selling a majority of the trucks in the country, FIAT currently does not offer a D-segment (midsize) pickup, a quickly growing part of the Brazilian pickup truck market. Well, that is about to change.

 
Nothing to see here move along, rebranded Chinese truck is not the solution for NA.
 
Yeah, no more rebadges.

Can Ram just actually commit to a ground up NA Ranger and Maverick rival...
 
Yeah, no more rebadges.

Can Ram just actually commit to a ground up NA Ranger and Maverick rival...
If you're doing a Mavrick competitor, you do rebadge and reappoint cuz that is the same as SUSW. CUSW is really bigger.

Ranger exists in the corporate portfolio as a Jeep, a Ram version would be nice but would Caniballize some high market stuff.

The real opportunity would be to make a lifestyle truck off the STLA large. That would compete more with Honda but would have the powertrain running the correct direction.
 
Almost 12 years and counting for the NEXT MID SIZE DAKOTA PICKUP... HELLO< we customers are out there STILL WAITING...
 
Almost 12 years and counting for the NEXT MID SIZE DAKOTA PICKUP... HELLO< we customers are out there STILL WAITING...
There is a mid-sized truck right there on the lot.
 
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