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FIAT Launches New 500e “Dolce Vita By Design” Campaign!

redriderbob

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FIAT Launches New 500e “Dolce Vita By Design” Campaign!​

All-Electric City Car Is Ready For Summertime Fun...​



FIAT is launching the “Dolce Vita by Design” campaign which celebrates Italian beauty with its “joie de vivre”, breathtaking landscapes, and ingenious approach to art, music, and design. The star of the campaign is the 500e, a representation of the Italian “dolce vita”, it invites one to get back to the beauty of nature and those everyday and unique pleasures found both inside and outside the city.

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FIAT Launches New 500e "Dolce Vita By Design" Campaign!

FIAT is launching the "Dolce Vita by Design" campaign which celebrates Italian beauty with its "joie de vivre", breathtaking landscapes, and ingenious approach to art, music, and design. The star of the campaign is the 500e, a representation of the Italian "dolce vita", it invites one to get...
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Can’t help thinking this 500e would be the perfect way to re-launch the Fiat brand in North America. Sure Fiat blew it first time around, but if they try again with new and more appealing products with a theme heavy on practical and reliable transportation, it should succeed. Bury that Fix It Again Tony anchor for good and make everything super dependable as well as modern. This 500e is impressive as all heck and could lead the re-launch, it’s just a perfect urban car. But we knew that, said that but failed to sell it somehow. What does the world know that we Americans should know? Sounds thematic to me.
 
bill burke said:
Can’t help thinking this 500e would be the perfect way to re-launch the Fiat brand in North America. Sure Fiat blew it first time around, but if they try again with new and more appealing products with a theme heavy on practical and reliable transportation, it should succeed. Bury that Fix It Again Tony anchor for good and make everything super dependable as well as modern. This 500e is impressive as all heck and could lead the re-launch, it’s just a perfect urban car. But we knew that, said that but failed to sell it somehow. What does the world know that we Americans should know? Sounds thematic to me.
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They should be taking advantage of high gas prices... similar to what they did in 2009.
 
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