Abarth Brand Returns To Brazil, With All-New 2023 Fiat Pulse Abarth!

Abarth Brand Returns To Brazil, With All-New 2023 Fiat Pulse Abarth!​

Trio Of New Models Will Join Abarth Brand In Brazil...​

Building on the brand’s momentum, FIAT decided to take advantage of the widely popular TV show “Big Brother Brazil” (the same show it debuted the Pulse on, last year) to reintroduce the performance Abarth brand to the Brazilian market. Abarth originally appeared in the market in 2002, with the launch of the Stilo performance hatchback. It was followed by the introduction of the Fiat 500 Abarth in 2014.

Abarth Brand Returns To Brazil, With All-New 2023 Fiat Pulse Abarth!

The FIAT brand has been dominating the Brazilian market more so, than any other automaker. Thanks to hot-selling vehicles like the subcompact Strada pickup, compact Argo hatchback, compact Toro pickup, and the Mobi city car, the brand's success continues to prosper. In addition to those...

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[Deckard Cain]

I wish we could replace Fiat Brasil with Fiat Europe.

 

[TripleT]

I wish we could replace Fiat Brasil with Fiat Europe.

Brazil being a Trade Island, means they will still be getting Fiats while EU will get PSA cars with Fiat Coach work.... damn shame

 

[Deckard Cain]

They have a wide range of products available and are launching some cool vehicles. We get nothing in Europe except Fiat 500 and the billionth variation of the Tipo.

 

[redriderbob]

FIAT Brazil marketing team does an awesome job with energetic and youthful commercials, rather than the boring proper FIAT Italia commercials.