Does anyone else remember the Chrysler corporation concept cars of the 90s?
Viper, Portofino, Phaeton, Intrepid ESX (version 1 2 and 3) Chrysler Java, Pronto, Plymouth prowler, Eagle Vision, The original neon and Chrysler cirrus concept, Chrysler Atlantic, Dodge copperhead, Chrysler Chronos, Dodge sidewinder, and even the latter Chrysler crossfore, ME4-12 and Dodge magnum concepts. All of these were BOLD cars.
Yes, most of these concepts were also backed by great ideas and innovative engineering, but none of that wouldn't have mattered if they looked as pedestrian and uninspiring as the competition. Chrysler knew that in the 90s but all the "mergers" aka buyouts have dulled their edge and stifled thier brash Detroit creativity ... Should we even be surprised that Chrysler is almost as forgotten as... well.. Mitsubishi??
As I recall, the very concept of Chrysler has always been simple. They were selling the spirit of "premium economy" (for lack of a better word) before anyone even knew what that was -- namely; style, sophistication and value. But nowadays, Buick is closer to what Chrysler is "supposed" to be. And I think that's the problem at FCA --> Stellantis. They've lost focus of everything Chrysler has stood for and what made their cars stand out from the crowd.
It doesn't matter if the trend is SUV's, hybrids, electric vehicles, connected cars, self-driving cars or other technology. If the car itself doesn't look like anything in particular, why should anyone buy a car that has no sense of identity? This thing just looks like GM styling cues slapped onto a Volvo body... with just enough 'indifference' sprinkled in to suspect the involvement of a French carmaker.
This thing looks nothing like a Phaeton. Nothing like a next generation 300. Nothing like a Newport or New Yorker, First generation Sebring convertible, LHS, and absolutely nothing like a proud, presidential Imperial (rest their soul). Effectively, you could have told me this is a Chinese market car from some obscure automaker and I would have believed it -- and then forgotten about its entire existence in 30 seconds thereafter...
If you haven't picked up on this by now, yes, I really want Chrysler to thrive again. But if *THIS* is the level of "head turning" styling coming out of the Chrysler division, they really are a dead man walking... or should I say rolling?