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Our Best Look Yet, Of The New Jeep® ‘Project 598’ SUV:

Our Best Look Yet, Of The New Jeep® ‘Project 598’ SUV:​

Seven-Passenger SUV Hits The Streets With Its Production Body...​


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Brazil is the second-largest market for the Jeep® brand, so it’s no surprise that Stellantis is paying extra attention to the marketplace for the continuing growth of the iconic American brand. Currently, the brand’s two most popular vehicles in the country (the Compass and the Renegade), are built there as well. The two compact SUVs are about to be joined by another vehicle codenamed ‘Project 598’.

Our Best Look Yet, Of The New Jeep® 'Project 598' SUV:

Brazil is the second-largest market for the Jeep® brand, so it's no surprise that Stellantis is paying extra attention to the marketplace for the continuing growth of the iconic American brand. Currently, the brand's two most popular vehicles in the country (the Compass and the Renegade), are...
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Just wondering if any of these creative platforms and vehicles will migrate to North America. Jeep needs to get more creative with the Cherokee. All this is good for Jeep. Hope to see some of this creative energy expended on Chrysler and Dodge. Eternally optimistic.
 
Not the biggest fan of the Economy Car Jeeps, but I suppose we can lay that at Daimlers feet.

It is the International SUV/CUV brand, and no other mainstream brand would garner the margins. So I get it, just not that comfortable with it.
 
TripleT said:
Not the biggest fan of the Economy Car Jeeps, but I suppose we can lay that at Daimlers feet.

It is the International SUV/CUV brand, and no other mainstream brand would garner the margins. So I get it, just not that comfortable with it.
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I don't know that you can avoid "economy car" Jeeps and build brand loyalty and awareness. "Cute little Jeeps" might be anathema to the diehard "Jeeps are built, not bought" Wrangler crowd, for example, but simply catering to Jeep purists isn't going to make Jeep as profitable as it can and should be. I don't think Daimler is so much a bogeyman as they were handed (by Bob Eaton) a potential fait accompli situation and made it an actual one. Somebody was going to capitalize on Jeep's heritage at some point. Daimler is doing it with Mercedes - mostly because of their failure to adapt to the needs of their then-new "monster" called DCX.
 
Lets be clear here it was very much a Daimler thing, before them there was a minimum standards for a Jeep to the point it even killed the JJ. Not only that, it was executed poorly spend to much time between Catia versions trying to adapt Xs poor work to C, suckling at pennies on the interior implementations, and that damn Jatco transmission. So yeah it does lay at the feet of Daimler, even though it was all part of the folly of Eaton.

That said I understand what is happening now and why it is good business, but a fear with Pepe Le Cheapskate at the wheel there is a good chance for a repeat or at least products that should not wear the Jeep logo. These out NA market product make sense but care and caution should proceed.
 
Jeep with their Small family of products, FCA Small not Stellantis, is known as sturdy. Brazilian roads are disaster and they are extremely good keeping with them. So much underbody protection.

No wonder that they are success with their Fiat cousin, Toro.

I would like to see Commander in Europe.
 
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