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Is RAM Building A New Midsized Pickup Truck?

Is RAM Building A New Midsized Pickup Truck?​

Will It Come To The U.S. & Canada?​

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It’s been a decade since the RAM brand axed the midsized Dodge Dakota from its lineup. The Dakota, once a leader in the segment for being the first to offer a V8 engine option as well as the first true four-door offering, became too expensive and ended up becoming too close in price to the bigger Ram 1500 model which ultimately leading to its demise.

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Is RAM Building A New Midsized Pickup Truck?

It's been a decade since the RAM brand axed the mid-sized Dodge Dakota from its lineup. The Dakota, once a leader in the segment for being the first to offer a V8 engine option as well as the first true four-door offering, became too expensive and ended up becoming too close in price to the...
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I believe a mid-size Ram would be a good addition, and I believe size, not price, will be the most important factor in it’s success, if it is built. If size, not price drives this truck there should be little stealing of Ram sales from one or the other. I don’t believe a FWD truck as outlined here would work, as I believe North American buyers want a RWD truck. Arguments for a midsize Ram are strong, but measuring that decision on the projected Fiat based truck has little relevance and long drawn out studies should have long been completed. Coming late to this game may be a bad outcome and the delay we see is evidence it won’t happen.
 
I am in the market for a pickup around the size of the Ford Maverick and Hyundai Santa Cruz but want rear wheel drive.
There are plenty of mid size choices with traditional size beds. And lots of those are bumping up size and price wise to full size pickups.
But there isn't a rear wheel drive based small/midsize pickup with 4 wheel drive and a mini bed. The Gladiator is too large and way too expensive.
Let Ram be different and hit this market.
 
The 2nd generation Dakota was also built in Brazil, but Daimler shut down the operation within 3 years after it started. The front-drive Fiat based pickups have effectively replaced the Dakota in the Latin American markets. Canada and the US would be the only countries where a midsize rear-drive Dakota could be offered.

The reality is that there will be vey few fleet sales for pickups which can't be plugged in and also have 50km of battery only range. The rental companies may purchase a gas only truck, but with the advent geo-fencing, it's now a whole different ballgame. I don't think there is a business case for a rear drive Dakota replacement. There might possibly be a case something sharing the Jeep Gladiator platform, but its size could be an issue.
 
Like usual, they’ll wait way to late into the game to bring a mid sized truck to market. Base something off the Gladiator already!
While I’m not a truck person,
I’d like to have a FWD/AWD midsized pickup, but if it’s got to be a re-skinned Fiat anything, I’ll pass.
 
With the Fake purse Koreans and the Maverick..... They have the product Federalize it and get it here quickly. Lets not be late to game again.
 
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