Ram Becomes Official Truck Partner Of WWE, UFC & PBR
Three Powerhouse Worlds, One Truck Brand
Ram is taking center stage in American sports and entertainment with a bold new move. The truck brand has officially announced a sweeping, multi-year partnership with TKO Group Holdings, making Ram the official truck partner of WWE, UFC, and PBR beginning January 2026. It marks the first time an automotive brand has secured a unified sponsorship across all three organizations under TKO ownership—an unprecedented alignment of power, performance, and fan energy.
Ram Becomes Official Truck Partner Of WWE, UFC & PBR
Ram becomes the official truck partner of WWE, UFC, and PBR, marking a historic partnership in American sports.
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