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Maserati’s Modena Crisis Deepens: Just 45 Cars Built in H1 of 2025

Maserati’s Modena Crisis Deepens: Just 45 Cars Built in H1 of 2025​

Production Plunges Nearly 72% at Historic Modena Plant​


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Maserati, once known for its roaring Italian exotics and motorsport roots, is now facing one of the darkest chapters in its 110-year history. According to new data from FIM-CISL—the Italian Metalworkers Federation—only 45 cars rolled off the production line at Maserati’s Modena plant during the first half of 2025. That’s a staggering 71.9% drop compared to the same period last year, and production was already on the decline then.

 
While on the surface this looks bad, and it is. First the MC20 is the only vehicle built at Via Ciro Menotti. The GranTurismo is (was) built in Torino at Miraforio who’s production is being moved to Modena. The Gracale is built in Casino in southern Italy.

That being said, Maserati simply built too many MC20 out of the gate, which destroyed the demand and value for what is a fantastic automobile. Which in turn leads to only producing 45 cars in H1. Which is a microcosm of the problem with Maserati today, Maserati is not and shouldn’t be a volume manufacturer. It was a matter of 2 visions for Maserati one held by Montezemolo of Maserati being a sister company to Ferrari as an entry level brand producing 25-30,000 cars a year when Ferrari was around 5,000. And Marchionne’s vision of 50-60,000 cars per year which grew to 75-100,000 when he started spending time in Auburn Hills. Hence the appointment of any CDJR with a halfway decent balance sheet with a Maserati franchise and the treatment of the brand and its customers like expensive Dodges. It’s not the product it’s the network always has been!
 
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