Brampton Downtime Extends as Stellantis Shifts Compass Strategy

Brampton Downtime Extends as Stellantis Shifts Compass Strategy​

Stellantis May Delay Brampton's Restart by 6 Months To Prioritize Gas-Powered Compass​

Stellantis is reportedly reordering its North American launch plans for the next-generation Jeep® Compass (J4U), potentially extending downtime at the Brampton Assembly Plant by at least six more months. Originally, the automaker planned to introduce an all-electric Compass first, but shifting market conditions and evolving consumer demand have led to a strategic pivot toward launching the gasoline-powered version instead.

Brampton Downtime Extends as Stellantis Shifts Compass Strategy

Stellantis is reportedly reordering its North American launch plans for the next-generation Jeep® Compass (J4U), potentially extending downtime at the Brampton Assembly Plant by at least six more months. Originally, the automaker planned to introduce an all-electric Compass first, but shifting...

moparinsiders.com

 

[patfromigh]

This is quite shameful on the part of Stellantis. It is rumored the next Toyota RAV4 will have a choice of a hybrid or pure battery electric drive available. What is even sadder is that before Toyota went this route, GM was pioneering using common electric drive components between various types of hybrids and pure battery electric powertrains for their fleet. That was what the Volt Tech engineering was about. PSA was privy to this when they purchased Opel from GM. PSA tried to buy into the Bolt engineering, but was rebuffed by GM. The PSA side of the Stellantis house should have made an offer on the Volt Tech engineering when GM was dumping it.

Toyota has grabbed the ball and ran to goal line.

 

[BWS1]

One has to begin to wonder about the long term viability of this company . I knows it’s huge , global , funded by billionaires etc etc . But if they can’t bring products to market, what does the future hold? Another case in point, small to midsize trucks . I am convinced by the time Stale antics makes it back to this market, IF they ever do, it will be completely saturated with competition and cooling off from its hottest prospects.

 

[bill burke]

People like myself want internal combustion engines overwhelmingly and Jeep is making the right decision. See absolutely no reason to build electrics here at all, since the few who might want one could order it through Jeep from Europe where they have the capacity to build them. That would save billions in factory costs and make build quality simpler and better. Forget the madness and build what are the choices that work, gas and pure hybrids with gas engines assisted by small, simple battery packs. Just good business thinking. Delaying six months is better than massive unsold inventory Dodge now faces with its ill conceived Daytona models.

 

[patfromigh]

What is the difference between the battery electric version of the Compass and the others, if there is a large delay to advance the introduction of the ICE models. If the BEV is that different to manufacture from the ICE equipped models, the profitability of the next Compass is questionable from the start. I don't think the EU Compass has this problem, as that introduction continues to draw near.

Other Stellantis products built on the STLA-medium platform are now in production with a choice of powertrains. Yet the North American Compass lags behind.

 

[TripleT]

YES... I been saying this over and over.

Toyota and Honda have already discover the consumer could care less about pure ICE. What they want is to put Gas in it and go.

Even if the Compass architecture in BEV is unimaginable, they didn't have a REV version from go. And that it going to take a year to pivot.

If the cost of pure ICE is a year... THEN NO. Just go REV, brag that every version is Hybrid. But it seems to me the Hybrid and ICE strategy was 2wd drive only. RUFKM? I guess that flies in Europe?

It hard for me to imagine how they could have been this Shortsighted. A certain member, not me, this was a short coming of the PSA based platform.

The whole thing is extremely frustrating as we are New Product starved.

 

[bill burke]

YES... I been saying this over and over.

Toyota and Honda have already discover the consumer could care less about pure ICE. What they want is to put Gas in it and go.

Even if the Compass architecture in BEV is unimaginable, they didn't have a REV version from go. And that it going to take a year to pivot.

If the cost of pure ICE is a year... THEN NO. Just go REV, brag that every version is Hybrid. But it seems to me the Hybrid and ICE strategy was 2wd drive only. RUFKM? I guess that flies in Europe?

It hard for me to imagine how they could have been this Shortsighted. A certain member, not me, this was a short coming of the PSA based platform.

The whole thing is extremely frustrating as we are New Product starved.

See your point of view, but disagree on consumer demand for ICE. I believe Jeep must launch the Compass as both gas powered and pure hybrid. I agree, there might be more interest in the hybrid, but absent a gas version Jeep would lose a huge segment of their customers. I look at it this way, if Toyota and Honda goes hybrid only, Jeep stands out with an ICE alternative. Hear online that Stellantis is shuttering Brampton and moving Compass production stateside. That will leave ample time to retool for my suggested strategy.

 

[stellents]

One has to begin to wonder about the long term viability of this company . I knows it’s huge , global , funded by billionaires etc etc . But if they can’t bring products to market, what does the future hold? Another case in point, small to midsize trucks . I am convinced by the time Stale antics makes it back to this market, IF they ever do, it will be completely saturated with competition and cooling off from its hottest prospects.

Brampton is finished done

 

[patfromigh]

In the very recent past, Ford had to limit the number of hybrids they were building because the company had used all their battery production on money losing battery electric vehicles such as the Mock-e and F-150 Lightning. I wonder if Stellantis has Forded themselves with the Charger Daytona and Jeep Wagoneer S EVs in the same way.