Stellantis Charts a New Course: A Bold Strategy for 2025

Stellantis Charts a New Course: A Bold Strategy for 2025​

Company Shifts Focus with Dealer-Friendly Incentives and Fresh Products​

Stellantis is making a decisive break from the strategies put in place by former CEO Carlos Tavares, rolling out a refreshed vision aimed at strengthening dealer relationships and reinvigorating its lineup. During the recent National Automobile Dealers Association (NADA)convention in New Orleans, Stellantis North America executives outlined a bold plan to drive growth, emphasizing consistent incentives, expanded advertising, and highly anticipated new product offerings.

Stellantis Charts a New Course: A Bold Strategy for 2025

Stellantis is making a decisive break from the strategies put in place by former CEO Carlos Tavares, rolling out a refreshed vision aimed at strengthening dealer relationships and reinvigorating its lineup. During the recent National Automobile Dealers Association (NADA) convention in New...

moparinsiders.com

 

[Mike201]

Now that the cancer is gone (Carlos), I hope the new medication works and gets here fast. Sounds like everyone below Carlos knew the issues but were to afraid to do or say anything. I hope now he is gone, they stand true to this and turn things around!!!
Go Mopar!!

 

[RLH]

Style is nice, but enthusiast want the hemi. Not a I6 with turbo's - insert dodge prowler reference here.

 

[vbondjr1]

I do hope that Stellantis brings a DOHC V8 hybrid back to replace the hellcat powertrains however I am definitely interested and intrigued by the 3.0L Hurricane I-6 Twin turbo. By itself without mods, the S/O Charger can out-perform a 6.1L Hemi SRT8 Charger and the S/O can embarrass the mighty Charger Scat Pack-392 and for me that it more than a great place to be at for a starting point. I would love to see the Direct Connection make a few bolt-on, 50-stage legal upgrades for these new powertrains seeing that there after aftermarket companies out there already upgrading and modifying the Hurricane I-6 with tuners, exhaust and other things. Even an overly conservative tune with a better intake, intercoolers and a turbo-back exhaust system adding 60hp with a broader torque band while adding a few more ft-lbs would be pretty awesome. A few handling upgrades, Direct Connection cosmetic upgrades inside and out and the car would be pretty awesome. just my opinion though

 

[AladdinSane]

One of the things Stellantis suits should look into and improve is their prehistoric warranty. Offer two or three years of complimentary maintenance should be included. Plus an "economy" version of the Ram 1500 going for less than $50k? Really? That is a joke, ain't it? Wow! .

 

[bill burke]

Took only a couple of years of neglect and avarice to destroy a company’s reputation and it will take time to restore it. All the changes announced or projected are common sense long established intelligent business practices that should have been done as regular operating policy. By putting personal bonus income above all else, in fact knowingly stripping the company of the long term viability now staring it in the face, Travares could be considered a criminal and should be prosecuted. Lucky some good things were under development or being studied by engineers not tasked with the electric insanity and might be fast tracked. No doubt years of debt can be anticipated to right this ship.
With the new path forward there is a light at the end of the tunnel if executives just dig deep into the achievements and ethos of past Mopar lure, as in that wealth of history so much can come to market that can lead to a bright future.
I’m cautiously optimistic, kind of anyway.

 

[james.mooney.]

I do hope that Stellantis brings a DOHC V8 hybrid back to replace the hellcat powertrains however I am definitely interested and intrigued by the 3.0L Hurricane I-6 Twin turbo. By itself without mods, the S/O Charger can out-perform a 6.1L Hemi SRT8 Charger and the S/O can embarrass the mighty Charger Scat Pack-392 and for me that it more than a great place to be at for a starting point. I would love to see the Direct Connection make a few bolt-on, 50-stage legal upgrades for these new powertrains seeing that there after aftermarket companies out there already upgrading and modifying the Hurricane I-6 with tuners, exhaust and other things. Even an overly conservative tune with a better intake, intercoolers and a turbo-back exhaust system adding 60hp with a broader torque band while adding a few more ft-lbs would be pretty awesome. A few handling upgrades, Direct Connection cosmetic upgrades inside and out and the car would be pretty awesome. just my opinion though

But will the Charger ever sell in volume without a 300hp $35k base model? When did 400+hp become the starting point? There have been rumors of a new GT model but nothing's been announced.

 

[J Frazier]

When you have a feeling of a downfall of a name brand that has a connection of history and nostalgia and you change it immediately. It suffers severely and may end the iconic name. Tavares was trying to be Musk. Problem is he didn't create this brand and too many believed he thought he could change it and be Musk. He doesn't have the same reputation as Musk and never belonged to the Mopar brand or the creator.

 

[InvictaInsignia300]

Stellantis needs the following changes:
Unite RAM and Dodge under Tim Kiniskus. RAM could be the next GMC taking Durango and Recon as well as a minivan. Dodge would expand into sports cars w/a new Viper aimed at Corvette. Stellantis still works w/Ferrari reducing cost.
Chrysler should join Opel/Vauxhall much like GM leveraged the brand for Saturn and Buick. Mokka would be a great PT Cruiser. Grandland could be the next Aspen. Halcyon would be next Opel Insignia.
Jeep and RAM would be smart about pricing never charging more than rival GMC. Jeep was positioned mainstream by Sergio Marchionne and it's too late to take on Rover.
Lastly, analysts left FIAT for dead years back, however, the brand has potential to thrive throughout Italy, Spain, Portugal and Eastern Europe plus LATAM

 

[vbondjr1]

But will the Charger ever sell in volume without a 300hp $35k base model? When did 400+hp become the starting point? There have been rumors of a new GT model but nothing's been announced.

Some people may disagree with what I'm about to say but I think a variant of the 4Xe hybrid powertrain would be a decent GT level powertrain for the next gen Charger. With 375hp and 470lb-ft of torque and AWD, that still gives the entry-level Charger plenty to work with. Offer it with an optional track pack and a "jailbreak" interior so it can have the top-tier interior as an option package and you've got a decent car.

 

[TripleT]

Style is nice, but enthusiast want the hemi. Not a I6 with turbo's - insert dodge prowler reference here.

then your not an enthusiast you're a poser. The new powerplant is far superior, RAM is a victim of its own marketing. It destroys the aged Hemi and the competitor powerplants

 

[vbondjr1]

then your not an enthusiast you're a poser. The new powerplant is far superior, RAM is a victim of its own marketing. It destroys the aged Hemi and the competitor powerplants

Although, a Hurricane swapped Prowler would actually be pretty cool. It's funny he mentioned the Prowler because that car was actually a very sought after car and kind of a collector's piece for awhile, even with the 3.5L HO and not a V8. But even more so, let's really look at that time period because it was another era where the only V8 around was a Mustang but the SRT4 cars were really carrying the Mopar performance line forward because that was the era of sport compacts, not muscle cars. The Camaro had just bowed out for the first time so the Mustang stood alone and with the Terminator Cobra still dominating the streets with V8 supremacy but the SRT4 Neon was also a big name back then with it's nasty Turbo-4 and it showed taillights to alot of V8 powered cars on the street. Trust me I've seen it I was there through that era and I honestly miss it. If Dodge puts that same kind of SRT4 Magic into the Six Pack Charger or even a GT/GHL Charger with a properly tuned Hurricane-4 or Hurricane-4 Hybrid with the 880RE then yeah, we're going to see some truly Amazing things come from the Mopar brand. It's why I keep saying I think everyone is missing alot of what could be and what should be because this brand has SO MUCH Potential to take what it has right now and still be everything we love about the brand. I know what Dodge can do with a 2.4L Turbo from the factory and I remember what the aftermarket was like when the SRT4 cars were around but I also know the power of a tuned 3.0L Twin Turbo I-6 in the form of a 2JZ-GTE from riding in the passenger seat of a 1995 Toyota Supra TT and that's not a feeling I'll ever forget either. I can only imagine what this Six Pack is going to be like once either aftermarket tuners or even Direct connection gets a hold of this thing. Not only that but I'm looking at several different things about this brand and what they have that have the potential to give us our beloved Mopar Performance back and this is without a V8. Okay so you have your STLA Large platform and the Hurricane-6 engines for the Charger and the next-gen Durango and there are hopes for a mid-size Dakota to return to the fold. The Durango and the Dakota back in the late '90s and early 2000s were only V8 performance vehicles from Dodge with the 5.9L R/T models. Bringing the Dakota into the picture with a few Street performance trims as well as some off road performance trims would definitely be a welcome addition to the brand. But there is also the fact that Stellantis has the STLA Medium platform which really sets up the perfect spot for the return of the SRT4 vehicles and the potential for this lineup would include the Dart, the Caliber, the Gen-2 Hornet, the Journey and the Nitro. While that may sound a little redundant with some of the slots these cars once filled, hear me out. The STLA medium platform, being modular can have wheelbases anywhere from 106.3" to 114.2". A Civic Type R has a 107.7" wheel base while an Acura TLX has a 113" wheelbase (1" shy of the 114" wheelbase of a Kia Stinger). My reason for bringing up those two cars is to state that a Dodge could bring back the SRT4 Caliber hatchback at the same size as the Civic Type R/Integra type S, while the SRT4 Dart would combat vehicles like the Acura TLX Type S or Stinger. The platform is also big enough to build the Journey and Nitro as rivals to the Acura MDX and Honda Pilot, although the Journey in SRT4 form would be a direct Rival to the MDX Type S while a Nitro would have more of the all-terrain performance niche like a Pilot. Hybrid performance based off of the 2.0L Hurricane-4 with a decent EDM on the rear axle with AWD setups in everything would definitely make the next generation of SRT4 vehicle amazing. I look at these post and I laugh sometimes because people are upset about the hurricane-6 because it's not a V8, yet it produces nearly the exact amount of horsepower and way more torque than the original SRT8 6.1L Hemi did when it first came out. Trust me, I love the modern Mopar V8s, especially the 392, but more than that, I love the brand and I know what Mopar can do with turbocharged 4-cylinder so I'm excited to see what they're going to to with two turbos and 6-cylinders

 

[tigerseye]

Stellantis Charts a New Course: A Bold Strategy for 2025​

Company Shifts Focus with Dealer-Friendly Incentives and Fresh Products​

View attachment 10790

Stellantis is making a decisive break from the strategies put in place by former CEO Carlos Tavares, rolling out a refreshed vision aimed at strengthening dealer relationships and reinvigorating its lineup. During the recent National Automobile Dealers Association (NADA)convention in New Orleans, Stellantis North America executives outlined a bold plan to drive growth, emphasizing consistent incentives, expanded advertising, and highly anticipated new product offerings.

Stellantis Charts a New Course: A Bold Strategy for 2025

Stellantis is making a decisive break from the strategies put in place by former CEO Carlos Tavares, rolling out a refreshed vision aimed at strengthening dealer relationships and reinvigorating its lineup. During the recent National Automobile Dealers Association (NADA) convention in New...

moparinsiders.com

Too little, too late. As long as Stellantis owns the former Chrysler brands, I will never step into their showrooms. Prices they now brag about are still grossly over the top, considering the poor quality and dealer support when a problem happens. To me, they no longer exist as a car company.

 

[WXman]

then your not an enthusiast you're a poser. The new powerplant is far superior, RAM is a victim of its own marketing. It destroys the aged Hemi and the competitor powerplants

There you go again, stuck on paper numbers.

Nobody who is an enthusiast/shade tree mechanic gives a damn that the Hurricane makes slightly more peak HP and slightly more peak torque than the Hemi. Nobody. What we DO care about is smoothness, linear throttle, reliability, sound quality which enhances the driving experience, and the ability to work on the damned thing at home. The Hurricane offers NONE of these qualities. It is typical Euro engineering. Even a basic water pump swap is a 14 hour job. Who is going to make performance parts for it? Who's going to be showing off an I-6 at car shows? Nobody. How can Dodge offer a 900+ HP version of the Hurricane from the factory? They can't.

When Dodge gave up the V8 they gave up their soul. Paper numbers do not matter. (And since we're talking about it, apples to apples a V8 will always be capable of higher paper numbers.) What matters is the connection the powertrain has with the customers buying it. The American love of cars didn't begin because automakers were building appliances to simply move people from point A to point B. It came about because American cars had style, power, noise, and could form a bond with the owner.

But hey, let's keep trying to sell 4 and 6 cyl turbo engines while our company goes completely down the drain. Yeah, great plan.

 

[scatpack_69]

then your not an enthusiast you're a poser. The new powerplant is far superior, RAM is a victim of its own marketing. It destroys the aged Hemi and the competitor powerplants

You’re still an idiot that doesn’t have a clue. Somehow you’ve got the biggest hardon for an inline 6 that is already on pace to have more failures than any Hemi ever did. And no, Hemi rock isn’t a failure. Moron

 

[scatpack_69]

Stellantis needs the following changes:
Unite RAM and Dodge under Tim Kiniskus. RAM could be the next GMC taking Durango and Recon as well as a minivan. Dodge would expand into sports cars w/a new Viper aimed at Corvette. Stellantis still works w/Ferrari reducing cost.
Chrysler should join Opel/Vauxhall much like GM leveraged the brand for Saturn and Buick. Mokka would be a great PT Cruiser. Grandland could be the next Aspen. Halcyon would be next Opel Insignia.
Jeep and RAM would be smart about pricing never charging more than rival GMC. Jeep was positioned mainstream by Sergio Marchionne and it's too late to take on Rover.
Lastly, analysts left FIAT for dead years back, however, the brand has potential to thrive throughout Italy, Spain, Portugal and Eastern Europe plus LATAM

I’m sorry but nothing here is even viable.

No, Dodge and Ram aren’t going back together. They don’t need to. Enough.

Chrysler should be with Opel and Vauxhall? Really?? I know you didn’t type that with a straight face….laughable

And fiat is the step kid that’s dealt with to have the mom. Fiat is an embarrassment and not viable in any market here. It’s a joke and no one cares.