Jeep® Admits Wagoneer Pricing Went Too Far
Price Adjustments Aim To Rebuild Trust With Buyers...
Jeep® has acknowledged its misstep with the premium pricing strategy for the Wagoneer and Grand Wagoneer (WS) models. Speaking at the 2025 Detroit Auto Show, Bob Broderdorf, Head of Jeep® North America, addressed the issue head-on, describing how the brand’s push-upmarket alienated consumers and dealers.
Jeep® Admits Wagoneer Pricing Went Too Far
Jeep® has acknowledged its misstep with the premium pricing strategy for the Wagoneer and Grand Wagoneer (WS) models. Speaking at the 2025 Detroit Auto Show, Bob Broderdorf, Head of Jeep® North America, addressed the issue head-on, describing how the brand's push upmarket alienated consumers and...
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