This is the result of not having the common sense to make a Dodge version! and A Chrysler! version of the Wagoneer as Gm and Ford and a host of other companies do! and I'm not saying do the old Badge engineering of the 70's into the early 90's etc. because then the same hood, doors, and bumpers, and Lights could be swapped on all the same vehicle! and the interiors only had minor differences like some chrome trim or fake wood trim, in them. If the marketing department or someone at the top! with again common sense! was looking over at GM or Ford they would see that if you sell several flavors of a vehicle you keep people in your Showroom that don't like the same old 7 slot jeep look! Chryslers version could of been BOLD, and Elegant! the Dodge version Bad ass! in your face sporty! with interiors to match! with all three having 3 trim levels! look what Gm gives you a Caddy, a GMC , and a Chevy! three choices Ford gives you 2 a Lincoln Navigator, and a Ford expedition, to keep you in one of their products! they don't care about selling you 50k of one brand! when 2 or 3 different Looking!!!! Large SUV's based on the same Architecture/plans etc. but all aimed at different customers! could sell up to 100k or more out the show rooms and keep a plant running! Not the current mindset of all we got is a Jeep version! take it? or go somewhere else mindset!- Stellantist look what the Charger, and 300 did! co existed and did not hurt each other at all! different taste buds want different things! I'm 61 and wanted a 300c for it's elegant looks not a Charger that said race me! although a 300 could be ordered with a Hemi at one time. we bought our 300c for Dinner and Social events, and going to Church, type of outings, The Charger is a total different Look! and taste even FCA's Internal audits of Customers in about 2015? showed only 10% to 20% of customers were comparing the 2 cars against each other, for a purchase decision! they were selling 90k plus Chargers! and 50k 300's till they let the 300 die! do to no updates really art all! the point? you can have more flavors! that's keeps people in your brands! and keeps the Plant making the different versions Humming along!
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