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I think the leadership has acknowledged that Chrysler needs to stand out. The brand needs to sustain itself. There are two ways to do that effectively today. One way is to do volume, and keep pushing sales #s to justify the line, marketing, safety testing, etc. The second way is to do it...
What does this mean for the base of uConnect? Will it remain on Java/Android, or will it be moving back to a linux based IoT platform?
Will we have to wait for all of this to come to fruition to see the new Chrysler Airflow (which is why it is slated for 2025?).
I am surprised at the 2025 target (even if MY). This seems farther along and looks to be based on some other STLA underpinnings. Testing for NTSA would take a year or so. I would have guess (uneducated) at a 2024 MY vehicle being released in limited fashion in Q2 2023 and full availability...
This could go after the market that a lot of Jeep owners/buyers who are not Trail rated persons or want a softer more "automated" and less rugged ride. How many of those are there? Are they the Lexus *UV drivers? The BMW's?
Given Chrysler has been so quiet lately, they will not Olds their...
If this footprint was returned - would it compete in the Subaru market and is there enough interest to make it profitable ? Halo?
Would this be a Dodge or would it be Trail rated?
It would NOT fit good as a Chrysler IMO, nor Alfa.
Looking at the vehicle profile - I happened to see the Chrysler Airflow Vision outline? Is it possible they are related?
https://www.cnet.com/a/img/G0o1bNrAmGIzsZBu69fr-gBNL38=/1200x675/2021/12/08/772f0d20-cb06-42c4-a201-ebf31c54c922/ogi-chrysler.jpg
v/s...
I feel this could be a huge investment into the long term resale value of their fleet of vehicles. This kind of approach could make small car and midsize car's more profitable as they shall retain their resale value more like larger vehicles currently do.
One growing frustration is that...
You can not slap a winged badge on this puppy and have sales numbers go up by any measurable amount. The style does not follow the language of the brand, nor the tastes of a historic Chrysler customer who you can't suddenly alienate (see Olds, Bill Naps, and Commodore for case studies). Buick...
Is that the Dodge heir's mansion (Meadowbrook Hall) in the background on the grounds of the Meadowbrook Farm? (currently part of the former MSU-O Oakland University?)
If automotive vehicles (in US) were more like marine vehicles, I'd be more apt to drop $50k on them. Otherwise, it's a 10year logarithmic depreciating asset. In the tropics, it appears that time window is more marine like at 20-30years.
Interesting. This may be a replacement for the GEM segment that was sold to Polaris. NEVs are getting some attention these days again, with people wanting "Golf Carts" to motor around campgrounds, lakes, and villas. GEMs still get a lot of resale value and hold it more like a Boat than a...
Reminds me of the 1990's commercials where the Dodge cars would pass though a glass pain and blob morph into the next vehicle and then you would start to see a preview of the next car before it would fade to the then logo.....seems like that was an effective teaser...
(edit: link )
The industry/consumers will likely drive the consolidation on its own in quick order if it does ramp up as fast as it looks like it may. There are various examples of this
Sony/JVC Beta/VHS even though BetaMax was the far superior technology
Sony/XXX mini-disk versus SD card and compaqflash ...
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