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Unrealistic expectation in the 21st century, and something the aftermarket can handle with films/wraps. If that was really going to sell, MOPAR would be selling it if it wasn't going on factory.

W/GW shares a platform with DT Ram, so it's not necessary to be a huge seller. Ram is the big seller for that specific platform.

Got passed by a GW yesterday, bearing Michigan plates, heading southbound towards Indy on I-69, south of Ft Wayne. First one I've seen IRL.

I was specifically referring to FCA pre-merger. The point wasn't relevant to post-merger Stellantis or pre-merger PSA.

I don't believe that FCA actually operated on a philosophy of shelving models to control costs per se, so much as take a reactive approach in order to establish a financial position suitable for merger, but they did take "avoiding cannibalization" to it's radical ends, instead of managing...

Is this the same paint color/code as Sublime?

Considering one of the big factors in AR's inability to get traction is not having more models, they'd darn well better.

Anything smaller than 2.8 VM is a toy. My Liberty CRD sounded like a Kubota tractor standing by it idling. 😎 I'm a farm kid, and thought it was pretty cool. Not Cummins B cool, let alone 3406 CAT cool, but that diesel rumble is sweet done right. I do NOT like "rolling coal," but Dad's old IHC...

This is not about "budget" pickups. This is about smaller pickups, but smaller pickups that fit better in garages and in more urbanized terrain shouldn't cost quite as much as full-size pickups, which are out of hand in terms of price anyway.

Not really. If I only had one vehicle, I'd go with a hybrid right now. Even better if it's a PHEV, as my longest daily commute in a Pacifica PHEV would be all electric out, and barring a charging station availability, comes back in ICE mode, gets about 30 MPG in hybrid mode. On a RT you get...

But they need something considerably smaller - appropriately priced - than a full-size pickup. Don't misappropriate Dakota for a cheaper full-size.

ZERO ARs in the US are diesels. The bigger issues seem to be with QV units anyway. On top of all that, US emissions requirements create a different requirement for programming of emissions control systems, and one has to wonder if US ECU programs were done haphazardly.

People need to read Dispelling the Manufacturing Myth: American Factories Can Compete in the Global Marketplace (1992) and quit accepting the gaslighting of the money class.

How about the folks with the big financial stake in it show us their work first? Sorry, but this is just so much kowtowing to corporate money men "gaslighting" the workforce and the nations into accepting less for their labor and not affording them the pride of workmanship in something with...

The French market (read all Eurpean home markets) won't see it this way. It's not just a French government interest. The French government has a stake because the French voter makes that possible. That's why Stellantis exists - lessen French power. But you can lessen French power all you want...

I don't know that you can avoid "economy car" Jeeps and build brand loyalty and awareness. "Cute little Jeeps" might be anathema to the diehard "Jeeps are built, not bought" Wrangler crowd, for example, but simply catering to Jeep purists isn't going to make Jeep as profitable as it can and...

@bill burke my take is either Tavares and Imparato "get it," more or less as you've stated, or AR becomes a dead brand in a decade. It seems that, based on what they're saying, they do. They just have to put their money and their leadership where their mouths are. "Affordable Maserati" might not...

Well, AR definitely needs someone who is good at THAT. Anything that gets news headlines about AR going forward and doing things that show it's very much alive points to AR's perceived importance to STLA. As for the "modern open space approach," for creative tasks and other tasks that involve...

This just comes across as catastrophizing. Alfa is a performance brand. Stellantis understands this, and Imperato's statement about not coming to AR as a career move acknowledges that understanding. I can't see AR being mechanically decontented to the level of PSA brands, none of which are...

Sounds like Tavares is doing the right things, then. They're not going to do something that doesn't make sense just because they spent x amount of time and coin. Remember, this is a new corporation that's still uncoiling and trying to find its way. There's by nature going to be quite a bit of...