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  1. bill burke

    Stellantis Mexico Reports Record-Breaking Sales in February 2025

    When greed exceeds common sense, led by a greedy egotist, bad things follow. It will take years to get people back in showrooms who have been alienated and scammed. Dodge-Jeep need price point stuff. Counter point: Believe the upscale Wagoneer brand was a smart move yet pricing was too...
  2. bill burke

    SPOTTED: Twin-Turbocharged 2026 Dodge Charger SIXPACK

    I’ve more than made my thoughts known on the mess that Stellantis made in managing the launch of the Charger. But do not misconstrue that criticism as condemning the Charger or ignoring its potential. Listed are my negatives. 1- Launching the all-electric Daytona first was a huge blunder...
  3. bill burke

    Stellantis Mexico Reports Record-Breaking Sales in February 2025

    No disrespect to our Southern neighbors, but even Mexico seems to have their product rollouts and product focus and mix down better than we do in North America. Goes to show you what clear thinking local perspectives can do to improve sales and profits. Perhaps a lesson to be learned. I just...
  4. bill burke

    Inside the Making of the Jeep® Avenger 4xe

    How many out there share my thoughts that the Avenger might be the perfect small Jeep. Should it, as I’m becoming more inclined, replace the Renegade all together ? The stealing of sales by different Jeep models too close in critical aspects (Compass-Cherokee) is well understood and the Avenger...
  5. bill burke

    RETURN FROM EXTINCTION: A HEMI® TRX Will Return In 2026!

    Not everyone is over joyed with this announcement. There is one guy in Alaska who was upset and concerned about the seal population being frightened by the TRX intimidating noise. For the rest of us, hip hip hooray! Time to wake up the neighbors. I think the RHO is a good, more affordable...
  6. bill burke

    Maserati MC20 Breaks Autonomous Speed Record at KSC

    I’ve seen only three of these but it sounded pretty hot. Looked at one at my local Maserati dealer and the price tag was way, way out of my league. Guess I’ll have to settle for seeing them around and drooling. Not many out there sadly.
  7. bill burke

    Maserati Cancels MC20 Folgore Electric Supercar

    Another one bites the dust. Maserati has come to its senses and perhaps at the same time, saved the brand. Time for Dodge to follow suit on the Daytona, Jeep with the Wagoneer S and Recon for starters. May be too late for Jeep still making these models electric, but bringing a pure hybrid as...
  8. bill burke

    Brampton Downtime Extends as Stellantis Shifts Compass Strategy

    See your point of view, but disagree on consumer demand for ICE. I believe Jeep must launch the Compass as both gas powered and pure hybrid. I agree, there might be more interest in the hybrid, but absent a gas version Jeep would lose a huge segment of their customers. I look at it this way, if...
  9. bill burke

    Dodge//SRT and TSR Extend NHRA Partnership

    Love drag racing, especially the Factory Stock class. Hope Dodge can come up with a smaller, lighter V-8 powered car to race in NHRA Factory Stock long term.
  10. bill burke

    Rampage Laramie Night Edition Debuts With New Diesel Engine

    Help me out here, what exactly was the reason, the thinking, of not bringing this wildly successful pickup to the US ? At best a “quick fix” but better than no fix at all. At least the model name would be out there on pickup buyers lips, at least a good number of these folks might have...
  11. bill burke

    Brampton Downtime Extends as Stellantis Shifts Compass Strategy

    People like myself want internal combustion engines overwhelmingly and Jeep is making the right decision. See absolutely no reason to build electrics here at all, since the few who might want one could order it through Jeep from Europe where they have the capacity to build them. That would save...
  12. bill burke

    1966 Dodge HEMI® Charger: Classic Muscle Car Up for Auction

    My buddy Joe bought one of the first 1966 Chargers made and for me, it was love at first sight. I took every opportunity to ride in it and particularly loved the glowing dash gages and luxurious door panels. Our group called his yellow Charger “banana”. He had it stolen, stripped and dumped into...
  13. bill burke

    Trump Grants Big-3 Automakers Temporary Tariff Relief

    Bringing production back to the US is a lofty policy, but not a one policy fits all in reality. Giving manufacturers such rigid deadlines are not possible. The “art of the deal” is being realistic and pragmatic. This pause is the first step to creating something all parties can live with and...
  14. bill burke

    Stellantis Adds American Talent to Its Board of Directors

    It is sad that elitism and arrogance are so prevalent with the affluent. They are not that smart, they just have juice. I know people who have worked at the highest executive levels at major corporations, at the heart of American businesses, with people who are well known in the media as movers...
  15. bill burke

    Stellantis Scraps Maserati’s Electrification Plans

    Of course they did. It was suicidal to think Maserati could survive all electric. Remember in essence Stellantis is THE company and every brand in that company need not be solely or offer any electric models. Maybe Chrysler, but never, ever Dodge or Maserati. Maybe Lancia, but never Fiat...
  16. bill burke

    Stellantis Still Considering Jeep® Avenger For North America

    Call me optimistic, but this decision seems a no brainer. Start in Canada and go from there. The upside should be obvious and the downside has little risk. It’s a big hit, saw a couple on my last trip to Italy and they were smaller than I thought, which might make them quite a viable urban...
  17. bill burke

    Digital Artist Imagines a Modern Take on the Iconic Dodge Viper

    Go away! Hurts my eyes. Some awesome renderings have been on this site. This one definitely is not one. That said, with rumors again surrounding a new Viper, I encourage the talented creative folks out there to do their thing. Look to the Maserati MC 20 for inspiration. This is fun. Dodge needs...
  18. bill burke

    Dodge Brings Back AWD Muscle With Next-Gen Charger Lineup

    I am captivated by the Charger and its AWD capability. The Charger I’m really interested in is the SixPack R/T with AWD. Frankly I don’t see a muscle car in the Charger, I see a stunning full size coupe that can replace my SUV. The Charger will give me most everything my SUV has, with...
  19. bill burke

    2026 Jeep® Wrangler and Gladiator 4xe Models Will Get This...

    Now this is big news. As I stated before, though criticism of Stellantis and Jeep is warranted, there were good things happening at the same time. The talented and hard working employees who kept the faith deserve credit and praise. This is an example of these people and their valiant efforts in...
  20. bill burke

    Stellantis Faces Pressure to Streamline Brands

    Interesting take. I always envisioned Maserati and Chrysler sharing product differentiated by their respective markets. Ditto for Dodge and Alfa Romeo. Build each in own market sharing identical manufacturing assets. You get four brand products from two shared vehicles. An idea.
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