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  1. bill burke

    Ram Charges Back Into NASCAR With New 1500 Race Truck

    Completely lost interest in NASCAR when Ram and Dodge left. I’ll be back when I have someone to root for. Years ago I got to ride along in a Petty NASCAR race car and enjoy the VIP treatment at race sponsor’s infield tent and view the race from the owners box so I really was deep into the...
  2. bill burke

    Chrysler’s 300 HEMI® C Drop-Top Dream Reemerges

    Your spot on, the wait is damaging and excruciating. I panned the Airflow, though, like you, if it were offered with three power options it might have been a winner for Chrysler. My biggest objection was the cookie cutter front end which had nothing to do with the Chrysler signature look. These...
  3. bill burke

    Chrysler Celebrates 100 Years with Special Pacifica Edition

    Kind of a yawn. Try as I may, just no way I can get excited about a minivan. What a way to celebrated your 100th birthday. Like opening your B-day present and getting a pair of boxer shorts in the wrong size. Thanks honey, just what I always wanted. Kiss, kiss. Soccer moms might agree on those...
  4. bill burke

    Chrysler’s 300 HEMI® C Drop-Top Dream Reemerges

    In all seriousness, Chrysler maintains a viable if shrinking customer base, Look at what Genesis did from even less. That should be Chrysler’s direct competition and benchmark. Affordable luxury, something classy. If the Koreans can pull it off, why not Chrysler? I’ve unapologetically stated my...
  5. bill burke

    Chrysler’s 300 HEMI® C Drop-Top Dream Reemerges

    Does the pain never stop ? Another example of Chrysler exceptionalism and poor decision make all in one concept. Classic amazing looks and another management decision that heavens knows why this never happened. Upgrade the interior, put some engineering and tech updates on this 300 and we are...
  6. bill burke

    Ralph says John (Elkann) green lights a separate Product Team (instead of just concepts)for Chrysler Brand

    Obviously, Chrysler needs help. As stated repeatedly by many loyalists, there seems to be a void in vision and direction at Chrysler and now it seems a stand alone Product Team needs to come to the rescue. Chrysler is floundering and video clips that parrot talking points about Chrysler’s...
  7. bill burke

    OFFICIAL: The 5.7-liter HEMI® V8 Returns To The Ram 1500 For 2026

    You have to admit, this guy has smarts, determination and leadership qualities. Not only is the Hemi back, but with the Pentastar V-6 and the two Hurricanes available, Dodge has a solid plan in place. Some sites have issued reservations about costs and fleet sales, but Tim and company are too...
  8. bill burke

    Turbine Dreams: The Chrysler That Whispered Like a Jet

    Here I go dating myself. Some will be cruel, call me old, out of touch, past my prime. But I’m the guy with the memories, the real deal. Here’s a good one. When the Turbine car was released Chrysler had a lottery that gave these cars to regular folks to drive. I applied, I was sure I’d get one...
  9. bill burke

    Ram Could Return to NASCAR with Cleetus McFarland

    NASCAR lost its way. Dodge lost its way. In life, we all have occasions where we make bad decisions. Thankfully one can make amends, correct bad stuff, alter the course. NASCAR was doing just fine when stock cars were actually somewhat stock and each manufacturers used corporate engines and...
  10. bill burke

    Exner’s 1955 Chrysler Ghia Falcon Returns To Pebble Beach

    This is Chrysler. My life has been so impacted by the brand, it’s aura and it’s amazing products one could call it an obsession. Many might question my attachment, but it’s like a form of identity, an association of something that gives meaning to life, though not critical, it matters and it’s...
  11. bill burke

    Chrysler CEO Takes Future As Brand Turns 100

    Promises, promises, I and many others have had enough. I have little confidence in Feuell and she has done, other than her occasional surfacing for a photo and pep talk, little to change my opinion. It’s just so sad to watch these tired dog and pony shows when the dog has fleas and the pony is...
  12. bill burke

    2026 Fiat Titano Midsize Pickup Brings New Diesel Power

    Seems to me the issues are where to build it and is this viable since the upgrades for the U.S. market should be have been easy. I also think it would need at least one or two companion vehicles to make this profitable and have a hedge against disappointing sales. Nice thoughts it seems. Yes I...
  13. bill burke

    Is Ram Bringing Back The Rumble Bee On June 8th?

    That was a great truck and the key ingredient was that menacing bee on its flanks. Without that Rumble Bee, in original design please Ram, just simply because anything less will lack the outrageous intended effect of the Super Bee legacy. The original Coronet Super Bee just epitomized the over...
  14. bill burke

    All-New 2026 Jeep® Cherokee (KM) Prepares for Debut Late 2025

    Just read on another reliable site that the Pentastar is a very strong possibility for the new Cherokee. Good to see Jeep keeping that well established and valued model name and not succumb to PC invented fake concerns. Enough of that nonsense already, it’s a Jeep celebrating a proud people...
  15. bill burke

    All-New 2026 Jeep® Cherokee (KM) Prepares for Debut Late 2025

    If it’s hybrid only I’m not biting yet. Perhaps there is a Pentastar V-6 lurking. Ten years in two wonderful current generation Cherokees has me sold on this Jeep, but I’m just not there on a hybrid. I’ll test one for sure but is there any chance us old school gas engine guys get something, you...
  16. bill burke

    BREAKING: Antonio Filosa Named New Stellantis CEO

    I am encouraged by this selection. No doubt Antonio has a huge task ahead of him, but I believe it can be accomplished by respecting brand culture and their loyal customer base. Having the hands on experience he brings to the job, including exposure to the North American market, will be a huge...
  17. bill burke

    Dodge Charger Daytona Heads to Europe for 2026 Sources Say

    If I had to guess on this Charger spotted in Italy, I’d guess that Dodge is getting help from the very talented Italian engineers in fixing the problems US engineers, those left anyway after the purge, have failed to solve. Few seriously think the very large Charger will see big sales in Europe...
  18. bill burke

    Toyota Eyes Compact Truck Segment as Ram’s Rampage Waits in the Wings

    The importation now and eventual manufacturing of the Rampage for the USA should not be a matter of discussion but a matter of urgency. I do hope that this very logical step to filling this yawning market gap is part of the twenty five announcements from Ram Tim promised. I’d suggest it be one...
  19. bill burke

    Ram Trucks Teases Big Reveal for June 8th

    There is little reason Ram can not recoup it market share, it’s just a matter of being Ram. The shiny new object of electrification has gone away, finally it seems, and Ram can get back to selling the products people want. It’s that simple. I believe there is room in the lineup for the some hot...
  20. bill burke

    Wagoneer Production Paused Again at Warren Truck Plant

    Trying to be objective here. The Jeep folks did a great job on the Wagoneer twins in transforming a pickup into a beautifully styled SUV. BUT…. 1- The model line up for both is confusing with too many. Adding just an upscale “Summit” model to both would have sufficed. 2- Both are too expensive...
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