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It’s not going to go over well here, but Maserati and Alfa’s issues have nothing to do with product, it’s the network. While that network is great at selling Jeeps and Rams, they are out of their realm in the upscale market. It didn’t work when the tried it in the late 80s early 90s causing both...
The problem with Maserati and Alfa really have nothing to do with the product. It’s the network. Marchionne spent too much time in Auburn Hills where they convinced him they could sell 100,000 Maseratis and 400,000 Alfas a year if they were running things. Maserati was operating at 13+% margin...
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