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  1. bill burke

    Chrysler CEO Christine Feuell Talks Brand Future and New Models

    I have been into Chryslers since my beloved Godfather John bought a 1953 Chrysler sedan. It was, in my eyes, the most beautiful luxury car that symbolized that someone in our Italian immigrant family had “made it”. We were on our way to the American Dream through hard work and strong old world...
  2. bill burke

    Alfa Romeo Shifts Gears: Embraces Multi-Energy Future

    The “All-Electric” policy adopted foolishly by Alfa Romeo would have doomed the brand. I still can’t believe this was not clearly obvious to executives, even in Europe. The three power train option policy is the way to go for every brand at Stellantis and pure gasoline engines must be offered...
  3. bill burke

    Stellantis Gears Up for 2025 Comeback

    Pretty much agree that product has been neglected. Much of the updates were delayed, I suspect, due to the adoption of the three STLA modular platforms and the electrification nightmare. Case in point, no Jeep Cherokee replacement for so long, are you kidding me ! Trying to keep positive...
  4. bill burke

    The Dukes of Hazzard Celebrates 46 Years Today

    Maybe they will bring back TV’s Mr Wizard, the science teacher doing experiments that educated and entertained. The new version could use a General Lee look alike Charger Daytona teaching electric generation experiments. Shocking idea that could find an audience.
  5. bill burke

    The Dukes of Hazzard Celebrates 46 Years Today

    I believe this entertaining show and the fabulous General Lee Charger reignited the whole muscle car phenomenon to old timers and a whole new younger generation. Most important, that rebirth was led by Mopar interest and enthusiasm. It did in my family as my son bought a 1971 Charger R/T with...
  6. bill burke

    Ram’s Future Van: E-Scudo to Lead the Charge in U.S. Market

    I agree with Triple, this is a better size for our market. I also agree with Mike that an ICE version is necessary, even required, to succeed in our market. Again, this is not Europe and the requirements are different. The original City had a passenger van option which had a very limited...
  7. bill burke

    Stellantis Confirms Midsized Pickup Production at Belvidere in 2027

    I predict they will. There will be at least two products built off the “medium” in the U.S. including the current Rampage replacement. Much of the development will be done collaboratively, likely centered in Brazil, for global replication in other manufacturing sites including the U.S. The...
  8. bill burke

    Stellantis Confirms Midsized Pickup Production at Belvidere in 2027

    Time to congratulate American labor in its efforts to have the disrespectful and shortsighted Tavares’ game of bait and switch overturned. Beyond the wisdom and value of collective bargaining is the business decision on Belvedere that makes too much sense not recognize. Stellantis will get this...
  9. bill burke

    Digital Artist Imagines a HEMI-Powered Retro Dodge Charger

    I’ve seen Dave’s work before and I like his bold approach to muscling up cars with a flare for visual impact. Short and sweet, these ideas work, we obviously need a Challenger spin off from the Charger that is shorter, lighter, bolder and offers a V-8 option. The inspiration is here, the...
  10. bill burke

    Stellantis Chairman Met With Trump Before Inauguration

    Tariffs are a legitimate tool of foreign policy and economic negotiations. This administration has, in the past and likely will continue, to use them for our national best interests. I maintain that there is enough supportive opinion out there to legitimize these tariffs as neither inflationary...
  11. bill burke

    President Trump Pulls the Plug on Electric Vehicle Push

    Choosing to live in deep red Oyster Bay, Long Island (yes people, outside NYC, NY is a red leaning state) I’m celebrating the return of common sense and free choice to our lives with our new leader. Clearly this tinges with a mild political theme, but saving the American auto industry, returning...
  12. bill burke

    Jeep® Admits Wagoneer Pricing Went Too Far

    The smart move would have been to underprice the competition and create some traction for the sub brand. You have to prove your value before you reap the rewards. I still believe in the Jeep Wagoneer luxury sub brand to be a home run viable product and its resulting vehicles creative and...
  13. bill burke

    Jeep® North America Chief Eyes Avenger, But Hurdles Remain

    Not that hard for me to figure this out. Forget the Avenger and concentrate on the new Renegade that must have a gas, hybrid and electric option. Get that Cherokee to market ASAP, a critical product cancelled prematurely without a successor ready. Three power options required here too. Lastly...
  14. bill burke

    Cassino Plant Shutdown: Stellantis Faces Prolonged Challenges

    This is the direct result of global political radicalization on climate and gross mismanagement by politicians and corporate executives caught up in this massive hoax. Here presented is a stark reality of ignoring the will of the people because you are just so much smarter than they are. Carlos...
  15. bill burke

    Is Stellantis Planning a Plant Shuffle Under Trump?

    Stellantis better take a long hard look at Belvedere for the two row only Cherokee, it makes perfect sense. A Chrysler spin off could be built as a three row version. Should be enough volume to make a nice profit and more if the pickup shares the platform and architecture. Cherokee in 2025...
  16. bill burke

    Dodge Mexico Unveils Limited Edition Attitude Green Hornet Model

    Just reread this strand and felt I should clarify my suggestion on labor cost as the poison pill of this issue. The UAW would and should look with a skeptical eye, but not a closed mind. When I was selected as an advisory representative of a large urban school system on a team investigating the...
  17. bill burke

    Ram CEO Pushes for Midsize Truck to Fill Lineup Gap

    Let’s introduce some new thinking on a critical topic by flipping the perspective. It is obvious that the Brazilian family of pickup platforms has a great deal going for it and would be a quick, if not compromised solution for Ram in at least two segments. The development of a next generation...
  18. bill burke

    Ram 1500 REV Update: Long-Range Model Canceled as Ramcharger Takes the Spotlight

    Evidence of realistic thinking going on in the board room. I agree with Pat, good decision.
  19. bill burke

    Dodge CEO Addresses Fans Concerns About New Charger

    I can’t wait to see the Charger in person and I agree this Dodge redefines itself, in essence combining smartly, SUV features, upscale performance coupe on a large pallet and pragmatic sedan in one car. It in ways is more Maserati in presentation. Leave it alone, if a V-8 is planned, wait for a...
  20. bill burke

    Chrysler Halts Development of Upcoming Crossover: What Does It Mean?

    I believe the word halt overstates the Airflow status which to my knowledge has been suspended to the end of the month. I think there is much positive with the Airflow, a vehicle if some important changes are made, can help carry the Chrysler brand forward. Overall the concept in purpose and...
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