How would you introduce Chrysler brand.

[Yarr]

I believe you could reintroduce the brand by showcasing that it never left. It instead added bits of its character to its other brands successful trims like : Summit Reserve , Tungsten, Wagoneer. Our LD-LX to WK2- WL PROPER engineering showed we can compete.
Or

Before Ferrari’s rivals built empires, Chrysler owned one.


The Halcyon 2029 Series is a revival of that ambition — precision, power, and architectural luxury without compromise.

 

[Yarr]

Prowler series.

Why not also showcase your past dominance. Borrow a Ferrari engineer to “help aid” in a suv. Lamborghini used to be owned by Chrysler after all. “The brand that once owned Lamborghini is ready to out-design its former student.”

 

[Yarr]

The Falcon.

We connect Chrysler’s past ownership of Lamborghini with how the brand indirectly influenced the modern Italian supercar ecosystem — because when Chrysler owned Lamborghini (1987–1994), Lamborghini was under Chrysler’s design and engineering strategy.
That era’s investment and management decisions helped stabilize and modernize Lamborghini — the foundation that later attracted Audi (and through that, VW Group, the same corporate family that owns Ferrari’s rival brands today).

 

[Yarr]

Chrysler UK series

From the Chrysler 300C that ruled Europe’s motorways to its shared engineering roots with Mercedes, Chrysler has always been a global contender — the Halcyon inspired 2029 concepts reclaims that position with design precision and grand-touring presence.”

“Chrysler once modernized Lamborghini, co-engineered with Mercedes, and redefined American luxury.


The Halcyon inspired 2029 concept Series unites those worlds again — the artistry of Italy, the precision of Germany, and the confidence of Detroit.”

 

[Yarr]

Trail Craft series -
Chryslers AWD OFF Road Suv

 

[Yarr]

Last of the Dallas series

 

[Yarr]

A few off grille designs

 

[Yarr]

A new look direction for sedans.
This isn’t rivalry. It’s recognition of lineage — Chrysler once owned Lamborghini, competed in the ME Four-Twelve era, and is now reclaiming the performance throne with dignity.

 

[Yarr]

ME Four-Twelve revival. Or What if Chrysler isn’t quiet.
ME Four-Eight - ME Four-Twelve
The ME Four-Twelve wasn’t a muscle car; it was an American hyper-exotic — a car designed to challenge Pagani, Koenigsegg, and Ferrari on pure engineering. The 2029 reinterpretation has to keep that same DNA: impossibly low, sculpted like a jet fuselage, and powered like a technological statement.

 

[Yarr]

Chrysler Elevation line
Evolution of New the Halcyon GT-S concept for any-road use — adventure without compromise.

 

[TripleT]

This what we most likely will get.

 

[WXman]

Seems like CUVs/SUVs are getting all the sales these days. A high quality large car seems very Chrysler to me, but from a business view maybe CUV/SUV would be a better choice.

Advertising would have to be aggressive, and would have to showcase an attention to quality and premium status.

 

[Yarr]

This what we most likely will get. View attachment 12312

Right o I hope not ! I can feel the used Malibu vibes

 

[TripleT]

it should give a 408 vibe because that is what it is. Zero, Malibu vibe.

 

[Yarr]

Seems like CUVs/SUVs are getting all the sales these days. A high quality large car seems very Chrysler to me, but from a business view maybe CUV/SUV would be a better choice.

Advertising would have to be aggressive, and would have to showcase an attention to quality and premium status.

Precisely. Chris Feulle or whoever is the next CEO should lead with their history, perception is key. We’ve all heard the Chrysler bankruptcy stories , or ownership issues , reliably ect… so how we spin it becomes the truth. Just lead with facts. We own Jeep , Dodge , Ram. We once owned Lamborghini , partnered with Mercedes. And now up with the owners of Ferrari. Now our partnerships didn’t bear the exact fruit we wanted. But we’ve gotten stronger across all brands. Jeep has never been more premium yet still laser focused on off road. Ram is the truck community favorite. And Dodge won the muscle car wars. So we’ve been busy. And let’s not forget the minivan still sells. And we only have 2. So just highlight your areas of success to lure those buyers in. That’s why I’d lead with AWD suv. Not to “steal from Jeep”but have a vehicle that shows Chryslers already broad reaching appeal. Performance, On road Focused , Premium. A Challenger to the Industry. Not a start up. Or has to build out what it already makes.

 

[Yarr]

it should give a 408 vibe because that is what it is. Zero, Malibu vibe.
View attachment 12313

Love this car ! And wow yea no I didn’t see that coming. I think it was the front grille gave me instant GM

 

[TripleT]

Just a eggcrate and Wing logo on with Chrysler shaped lighting. Of all the PSA cars this one would work the best in the NA market. Although the quirky interior would have to get full rework.

 

[Yarr]

Oh I meant to show these too. Evolved mini van ideas. Splitting them off from a generic bumper design. To two distinct models. Adding a performance indicator. I remember how they marketed wrangler with its special edition models. So I thought what if they did the same thing here but in a performance luxury mindset. ( Green Voyager Gt , B5Blue Voyager S , SUV Liquid Metal Pacifica GTS , B5Blue Pacifica S )

 

[TripleT]

Pacifica needs to go more Rugged Utilitarian. Flatten the nose bit pushing towards CUV. Its time.

 

[Yarr]

it should give a 408 vibe because that is what it is. Zero, Malibu vibe.
View attachment 12313

really ? I like their interiors. It has its own personality and cool design Imo.