Maserati’s Future in Limbo as Stellantis Considers Possible Sale

Foncool · Sunday at 5:18 AM

As an FYI, Maserati was operating at a 13+% margin without an SUV, until Marchionne in search more volume facilitated a turnover of operations of Maserati to Auburn Hills (Bigland). Within 6 months Maserati’s operating profit dropped to under 3% with an SUV. Auburn Hills appointed a large number of CDJR with Maserati points. They treated the brand as expensive Dodge. They didn’t understand the brand nor its customers.

bill burke · Sunday at 1:01 PM

I believe Maserati will survive and be profitable but suffers from the same maladies as other brands especially Dodge, Alfa Romeo and Chrysler, the incompetent illness of Carlos thinking. Most know the three vital canceled products, two sedans and an SUV, all spun off the excellent Chrysler 300, was a disastrous decision, shockingly all three without replacements. The irony here is that the solid futures of these four brands rest in their ability to share much of their DNA in basic architectures, specifically Dodge with Alfa Romeo and Chrysler with Maserati. The strong success of the Ghibli in particular, demonstrated clearly the wisdom to that path to future cooperation that had already been proven valid just a few short years ago. Here on Long Island that Maserati Ghibli really had a following. A Maserati sedan would definitely resonate in these parts again.
Maserati is going nowhere and Dodge and Chrysler and perhaps Jeep too may hold the key to that future. Viper anyone?

Foncool · Monday at 5:49 AM

bill burke said:
I believe Maserati will survive and be profitable but suffers from the same maladies as other brands especially Dodge, Alfa Romeo and Chrysler, the incompetent illness of Carlos thinking. Most know the three vital canceled products, two sedans and an SUV, all spun off the excellent Chrysler 300, was a disastrous decision, shockingly all three without replacements. The irony here is that the solid futures of these four brands rest in their ability to share much of their DNA in basic architectures, specifically Dodge with Alfa Romeo and Chrysler with Maserati. The strong success of the Ghibli in particular, demonstrated clearly the wisdom to that path to future cooperation that had already been proven valid just a few short years ago. Here on Long Island that Maserati Ghibli really had a following. A Maserati sedan would definitely resonate in these parts again.
Maserati is going nowhere and Dodge and Chrysler and perhaps Jeep too may hold the key to that future. Viper anyone?

Maserati and Alfa need to get as far away from anything and anyone related to Chrysler.

bill burke · Monday at 8:09 AM

Foncool said:
Maserati and Alfa need to get as far away from anything and anyone related to Chrysler.

May I respectfully ask why ?? Stellantis as a global entity offered one obvious benefit, sharing resources across brands to improve final product outcomes and cut costs. I’m shocked at your response to one of the most respected brands on earth that has been at the forefront of style, performance and luxury for decades. I mean really, you would walk away from owning a Chrysler ? Hey maybe you are an exception, I respect that even if befuddled, but to share engineering with Maserati in a Chrysler linkage not only is an amazing opportunity for both, that linkage to an Italian-American combined engineering effort and know how, in many circles, is just irresistible. Ever drive a Ghibli? That gorgeous piece of machinery was Chrysler sourced and quite successful. Powered by Maserati, engineered by both brands, few people would distance themselves from that machine. Not me anyway.

Jeeper1961 · 2025-06-24T11:29:18-0700

I do think Dodge and Maserati should cooperate on a new Viper or other Dodge performance vehicle or vehicles. Same for Alfa and Dodge. The Dodge versions could have a little different body style and V8 engines to have a more American muscle car appearance and feel. The Italians are great at designing beautiful looking cars with panache. The Hornet has been a sales disappointment and I'm not exactly sure why. Having ridden in one, I found it to be a very nice car.
I'm not sure if Maserati would survive being sold off. It depends on who buys them and how much tooling and designs they get to have in the sale of the brand. Jaguar, Land Rover and Range Rover all survived and thrived after being sold off although Jaguar is having some issues currently. It would certainly provide some much needed working capital to sell a brand like Maserati in order for Stellantis to fund some much needed new product for North America. And Stellantis, if they don't know it already, desperately needs to invest in North America if they are to survive. The new CEO has some difficult decisions to make. Let's hope that he invests in US.

TripleT · 2025-06-24T13:38:25-0700

Viper should be a V10 and only a V10.

Both Maserati and Alfa lost more than a bit of Cache when the alliance with Ferrari ended.

Even if it is marketing that should be reestablished. Cars should be co-developed Maserati Gentlemen's racer akin to Aston Martin ..... Alfa BMW but pretty and with a attitude.

They should never been branded merchants of workaday French Appliances. At the merger I was clear Alfa and Jeep... and to the end Maserati have very specific missions and slapping Coachwork that says Alfa and Jeep on them doesn't make them either. They have to perform at their missions.

Jeeper1961 · 2025-06-24T14:30:00-0700

Where are we going to get a V-10 these days? I know the purists always say that the Viper can only have a V-10. I sure wish that could be the case myself but we barely got the V-8's back. Right now I'd take a new Viper with a V-8 over no Viper at all. We have no halo car for the US. If not Viper, call it a Barracuda. Make a car people will love to drive and see in their driveway. The Challenger was an unmitigated success and now it's gone.

TripleT · 2025-06-24T15:38:17-0700

Jeeper1961 said:
Where are we going to get a V-10 these days? I know the purists always say that the Viper can only have a V-10. I sure wish that could be the case myself but we barely got the V-8's back. Right now I'd take a new Viper with a V-8 over no Viper at all. We have no halo car for the US. If not Viper, call it a Barracuda. Make a car people will love to drive and see in their driveway. The Challenger was an unmitigated success and now it's gone.

Viper would have a bespoke engine that would be basically hand built. You build a V10, that is where you get a V10…. Call any pony unmitigated at this point is a vast exaggeration. Lovely and all but let’s keep perspective. Honestly I’d rather see v12 based on the Hurricane than tired Hemi in it. That defies the character….. I am still amazed how good the Marketing is on that products.

bill burke · 2025-06-25T05:40:51-0700

Jeeper1961 said:
I do think Dodge and Maserati should cooperate on a new Viper or other Dodge performance vehicle or vehicles. Same for Alfa and Dodge. The Dodge versions could have a little different body style and V8 engines to have a more American muscle car appearance and feel. The Italians are great at designing beautiful looking cars with panache. The Hornet has been a sales disappointment and I'm not exactly sure why. Having ridden in one, I found it to be a very nice car.
I'm not sure if Maserati would survive being sold off. It depends on who buys them and how much tooling and designs they get to have in the sale of the brand. Jaguar, Land Rover and Range Rover all survived and thrived after being sold off although Jaguar is having some issues currently. It would certainly provide some much needed working capital to sell a brand like Maserati in order for Stellantis to fund some much needed new product for North America. And Stellantis, if they don't know it already, desperately needs to invest in North America if they are to survive. The new CEO has some difficult decisions to make. Let's hope that he invests in US.

Nothing wrong with the very attractive Hornet except pricing and marketing it towards performance fans in a value minded demographic for these sized vehicles. A square peg in a round hole being jammed into that niche market by arrogant, Euro-think elites. Try again with something for that unique perhaps American niche, built in America, accompanied by a sedan and hatchback coupe platform mates. Problem solved.

Robert4 · 2025-06-25T06:37:09-0700

bill burke said:
Nothing wrong with the very attractive Hornet except pricing and marketing it towards performance fans in a value minded demographic for these sized vehicles. A square peg in a round hole being jammed into that niche market by arrogant, Euro-think elites. Try again with something for that unique perhaps American niche, built in America, accompanied by a sedan and hatchback coupe platform mates. Problem solved.

American women buy Asia because they don't like the Western patriarchy.
It's their built-in protest
Just like in the garden eve clutching the snake against her breasts.

TripleT · 2025-06-25T06:40:01-0700

Women buy as generality on criteria different then men. Color, convivence, perceived reliability ... like a appliance

Robert4 · 2025-06-25T06:48:45-0700

You are very wrong everything in America is hyper feminine
How can you ship your payments to Asia and have a great economy.

TripleT · 2025-06-25T06:55:08-0700

Robert4 said:
You are very wrong everything in America is hyper feminine
How can you ship your payments to Asia and have a great economy.

Ram Not hyper feminine. Jeep Not Hyper feminine. Dodge NOT hyper feminine. STLA in general is NOT hyper feminine in the USA. Chrysler --- yeah. Fiat ---- yeah. In general EU vehicles especially under the VW, Peugeot, Renault, now Jaguar, Citroen, Fiat, Audi... dominated volume by Korean and China... are Feminine. That defies by low volume of the Alfa, Ferrari, Aston Martin, BMW(half the lineup), Diamler......

Robert4 · 2025-06-25T07:32:26-0700

TripleT said:
Ram Not hyper feminine. Jeep Not Hyper feminine. Dodge NOT hyper feminine. STLA in general is NOT hyper feminine in the USA. Chrysler --- yeah. Fiat ---- yeah. In general EU vehicles especially under the VW, Peugeot, Renault, now Jaguar, Citroen, Fiat, Audi... dominated volume by Korean and China... are Feminine. That defies by low volume of the Alfa, Ferrari, Aston Martin, BMW(half the lineup), Diamler......

I'm going by Jordan Peterson definition.
It's nice listening to someone with a 200 plus IQ that totally uncovers what is going on in reality

TripleT · 2025-06-25T07:35:11-0700

Robert4 said:
I'm going by Jordan Peterson definition.
It's nice listening to someone with a 200 plus IQ that totally uncovers what is going on in reality

Well if I am going by JP then Japan and German cars are the most Masculine and Italian would be the most feminine

redriderbob · 2025-06-25T10:57:19-0700

Stellantis Shuts Down Maserati Sale Rumors Again

Company Says Luxury Brand Is Staying Put Despite Speculation

Despite a rocky stretch for Maserati, Stellantis says the brand is not for sale, despite what the rumor mill suggests.

According to a report from Reuters, speculation has resurfaced that Stellantis may sell its struggling Italian luxury brand. The reason? Falling sales, a thinning product lineup, and internal debates about Maserati’s long-term value within Stellantis’ massive brand portfolio.

Stellantis Shuts Down Maserati Sale Rumors Again

Stellantis shuts down Maserati sale rumors, reaffirming its commitment to the luxury brand amid rising speculation.

moparinsiders.com

Maserati’s Future in Limbo as Stellantis Considers Possible Sale