Toyota Eyes Compact Truck Segment as Ram’s Rampage Waits in the Wings

Toyota Eyes Compact Truck Segment as Ram’s Rampage Waits in the Wings​

Could Toyota Beat Ram to America’s Maverick-Hungry Market?​

The compact pickup truck segment in the U.S. is heating up—and fast. With Ford’s Mavericksetting the benchmark at over 131,000 units sold in 2024 alone, other automakers are looking to carve out their piece of the pie. Among them is Toyota, a household name in trucks but currently without a true compact offering for North America. Meanwhile, Ram already has a solid contender on the ground in Brazil with the Rampage—but so far, it’s stayed south of the border.

Toyota Eyes Compact Truck Segment as Ram’s Rampage Waits in the Wings

Explore how Toyota Eyes Compact Truck Segment while Ram’s Rampage waits. Will Toyota beat Ram in the U.S. market?

moparinsiders.com

 

[bill burke]

The importation now and eventual manufacturing of the Rampage for the USA should not be a matter of discussion but a matter of urgency. I do hope that this very logical step to filling this yawning market gap is part of the twenty five announcements from Ram Tim promised. I’d suggest it be one of the first for, as suggested in this post, time is running out on Ram to just get this thing here as soon as a boat from Brazil can be loaded. Tomorrow would be a good suggestion.
The delay is just another mystery of poor thinking to solve for Ram that was immediately solved by folks on this site about forever ago. HELLO !

 

[vbondjr1]

Yes, Ram needs to bring out a compact and midsize pickup to market. Neither the Latin-market Rampage or a Fiat Toro dressed as a Ram are going to be what this market needs. The Rampage needs to be on the STLA Large Platform with a Hurricane-4 EVO 2.0L Turbo engine putting out 325hp on its own, mated to a hybrid 8-speed gearbox with selectable RWD/AWD setup as standard on all models. The truck needs one body configuration four door with a 5ft bed with in-bed storage and ram-boxes as standard equipment as well. Trim packages should be Big Horn, R/T, Rebel and Limited. The Dakota needs to be on a shorted version of the STLA Frame platform with the two Hurricane-6 powertrain.

 

[TripleT]

Yes, Ram needs to bring out a compact and midsize pickup to market. Neither the Latin-market Rampage or a Fiat Toro dressed as a Ram are going to be what this market needs. The Rampage needs to be on the STLA Large Platform with a Hurricane-4 EVO 2.0L Turbo engine putting out 325hp on its own, mated to a hybrid 8-speed gearbox with selectable RWD/AWD setup as standard on all models. The truck needs one body configuration four door with a 5ft bed with in-bed storage and ram-boxes as standard equipment as well. Trim packages should be Big Horn, R/T, Rebel and Limited. The Dakota needs to be on a shorted version of the STLA Frame platform with the two Hurricane-6 powertrain.

Nope Rampage and Dakota on STLA large... .that we want a Frame Dakota doesn't make it a wise decision. That segment is CROWDED with a Capital C, and would just cannibalize 1500 sales.

 

[Mike201]

Time is running out, if it hasent yet. Ram needs this small truck YESTERDAY!! Tim was brought back for a reason and now needs to put his money where his mouth is and get this going NOW not in a year to two. Like I said, they have the design, the factory and workers waiting to start!!! There is NO reason not to put this in production by fall. This “Rampage” has been talked about way too long and should be in production by now. The Brazilian version is a proven success, it has been tested there and needs to be in production here. Like NOW!!!

 

[TripleT]

Time is running out, if it hasent yet. Ram needs this small truck YESTERDAY!! Tim was brought back for a reason and now needs to put his money where his mouth is and get this going NOW not in a year to two. Like I said, they have the design, the factory and workers waiting to start!!! There is NO reason not to put this in production by fall. This “Rampage” has been talked about way too long and should be in production by now. The Brazilian version is a proven success, it has been tested there and needs to be in production here. Like NOW!!!

Rampage could get built in the Compass Capacity when it gets moved to Brampton, but everything new is such a cluster under STLA leadership. It going to take nearly 12 months to get appropriate powertrain in NA in the PSA based platform while a SUSW based alternative would have come read.

 

[Mike201]

Rampage could get built in the Compass Capacity when it gets moved to Brampton, but everything new is such a cluster under STLA leadership. It going to take nearly 12 months to get appropriate powertrain in NA in the PSA based platform while a SUSW based alternative would have come read.

How about we just get this going asap In Belvedere, start with the Pentastar 3.6. That engine is powerful enough for the Durango and I am sure it will work in a U.S. version of the Rampage. Once we get sales going and put on the street we can look at another optional power plant for it like the Hurricane, (scaled down a bit) or something else. The longer we wait the smaller part of this market will be waiting for us.