Killing The Renegade Was Big Mistake By Jeep®

Killing The Renegade Was Big Mistake By Jeep®​

Affordable, Fun, and Winter-Ready, The Renegade Shouldn't Have Been Dropped Like It Was​

For the past two years, a 2020 Jeep® Renegade Limited 4×4 has sat in my garage, serving as my wife’s go-to ride after her 2014 Ford Mustang Convertible was unexpectedly totaled. What seemed like a minor accident ended with a write-off, and with Michigan winters to contend with, the fun-focused convertible gave way to a small SUV with legitimate 4×4 chops—the Renegade.

Now, with Jeep pulling the plug on the Renegade in North America, I can’t help but think the brand made a massive mistake.

Killing The Renegade Was Big Mistake By Jeep®

Exploring why killing the Renegade was a big mistake by Jeep®. Discover the impact of this decision on practicality and capability.

moparinsiders.com

 

[bill burke]

I’ll add some clarification to Robert’s headline statement with respect, “Killing the Renegade without a replacement ready, was a big mistake”. No doubt a major update, at least, was needed. No replacement as we see at Ram, Chrysler and Dodge and yes Jeep, were decisions of enormous incompetency that has caused enormous damage to these brands. Embarrassing.
Now I read that Jeep Brazil will get the Avenger. Whether this Jeep is appropriate for the North American market, which Jeep Canada might test, is less important, it’s the fact that Stellantis policy went so deep into the electric only quagmire that, in essence, these decisions have deeply eroded the financial status and the reputation and consumer brand support dramatically. Seeing Brazil, with Ram and Jeep beating the U.S. again and again to new and necessary product is embarrassing.
As in a complementary post on your site, folks are crying out loud and clear, “why has the Ram Rampage not been launched in North America” when it has been under consideration ad nauseam ? This lack of foresight, business acumen and decision making fortitude is not only a threat to the future of the company in general, it’s a strong case for immediate dismissal and replacement of much of upper management. Let’s face it, Brazil is doing better on this score and the evidence is in the bottom line and the growing frustration of the majority of loyal customers who see the indecision and incompetency clearly.
Damn it, can’t we get things right going forward already and fast. Embarrassing!

 

[patfromigh]

The cadence of new Stellantis product introductions for everywhere but here is truly staggering. Notice also that the Avenger for Latin America also gets a driveline tailored to the regional customers desires.

Allegedly, we are supposed to get a Renegade replacement. The Avenger is too small for our market.

 

[thatjerryguy]

The Jeep Renegade is almost exactly the same size as the Jeep Cherokee XJ, yet the XJ still looks so much better. Given that, perhaps the Renegade should've been an updated take on the old XJ instead of the weird and awkwardly proportioned vehicle it ended up as. Maybe (and that's a big maybe) Jeep will one day smarten up and look back to its history for future design inspiration, in this case a (possible) Renegade replacement.