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Ram CEO Breaks Down The 2026 Ram 1500 Ramcharger

Ram CEO Breaks Down The 2026 Ram 1500 Ramcharger​

Kuniskis Talks About Why The Ramcharger Makes Sense​


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Ram CEO Tim Kuniskis is raising serious questions about today’s electric truck market—and what consumers really want. In an in-depth conversation with Newsweek, Kuniskis opened up about the challenges Ram faces as it prepares to launch the 2026 Ram 1500 Ramcharger.

 
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At first blush I had two reactions, first, what blasphemy of the Ramcharger legacy and two, is this a joke?
Now I’m not laughing as this Ram just might be a great product. As Tim said, a big maybe.
Now I’m blushing a bit with embarrassment, Tim just made his point to silly old me.
 
I think the Ramcharger seems like a great product. For my normal day-to-day driving, it's got the range for zero-emissions and low cost transportation with convenient charging at home and at the shop. On the occasions when I need to drive a long distance, it's got the ability to manage that without long stops at a charging station, or the need to unhitch a trailer to charge. The only question is the price, which I don't think has been announced yet?
 
We have some Silverado EVs at work that I sometimes tender depending on my workload with other duties. All of these electric Chevy trucks are in the W/T trim, very basic. That trim doesn't offer heated seats or steering wheels, which is a necessity in cold weather for an EV, because use of the heater destroys the range.

I don't know all of the details of the Ramcharger. We do know there isn't a physical connection to the drive wheels, but I'm willing to guess that the IC engine will be connected to the heater, just like a traditional truck. Another advantage to the Ramcharger is it brings an economy of scale to the REV when they both share parts.
 
As a customer, the most important things are the freedom of choice, being comfortable with the product and of course, affordability. Although it has truly been around for awhile, mainstream vehicle electrification is still new and very uncertain. While personally I am not against the EV market as a whole, there are alot of things that still need work. I think that the Ramcharger is a remarkable idea as it offers the comfort of having the familiar gas engine as a backup and range extender for this vehicle but these vehicles still have a long way to go. I, for one, am truly supportive of the company's move towards electrification and I think that once the company has fine tuned their approach, they're going to be some of the best EVs on the market and truly the most fun and also the most mechanical of all of the EVs out there. When the rumors of the EV charger came out, I made the statement that under normal circumstances I wouldn't buy an EV, but if Dodge made one, It would be the only EV that I would consider buying. That statement holds true for me even till this day. I always want for there to be the choice of ICE vehicles with all kinds of powertrains, just as much as I want to see the American Mopar brands survive into the future with the options of ICE powered vehicles, hybrids as well as EVs. I think the Mopar brands have a clear shot at making an amazing comeback in the next few years wth the products they're moving forward with. The company just needs to present things better and the products need to be complete and not rushed when they reach the market.
 

Ram CEO Breaks Down The 2026 Ram 1500 Ramcharger​

Kuniskis Talks About Why The Ramcharger Makes Sense​


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Ram CEO Tim Kuniskis is raising serious questions about today’s electric truck market—and what consumers really want. In an in-depth conversation with Newsweek, Kuniskis opened up about the challenges Ram faces as it prepares to launch the 2026 Ram 1500 Ramcharger.

The biggest drawback to this truck is the fact that they have pushed it back on its release nearly 10 times now. I would have purchased one in Early 2023 when it was first announced. However, they keep teasing this truck and other than seeing a chassis at shows it hasn’t been released. Now they are saying late 2025? I am about to give up and go elsewhere.

I am very interested in the Locomotive concept, I mean R.G. Letourneau made electric earth movers in the 40s. No reason we shouldn’t have light and medium duty trucks this way today. I am ready for the 1-Ton variant with a Diesel Power Plant. To me it is a trivial thing, even if it didn’t have batteries and was just a capacitor bank (large one) we could have inverter based generators that sip on fuel. I am also waiting for them to realize they can mount the electric motors in the wheel and skip the whole drivetrain. Infinite torque and speed based on voltage and current (only limit). Virtually no moving parts to wear out.
 
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