The Dodge and Ram brands have clinched top honors in the 2024 Kelley Blue Book (KBB) Consumer Choice Awards. Dodge secured the coveted title for “Best Car Styling Brand,” while Ram triumphed as the “Best Overall Truck Brand,” marking an impressive feat for both marques. These accolades bestowed upon both Dodge and Ram are the result of a thorough analysis conducted by KBB’s Brand Watch study, which delves into the perceptions and preferences of over 12,000 prospective car buyers annually. This comprehensive research provides invaluable insights into the factors influencing consumers’ automotive purchase decisions, including brand familiarity, loyalty, and overall perception. … (read full article...)
