Jeep® and the Jeters Start Second Phase Of Their Wagoneer Campaign

In a continuation of their multi-year brand partnership with the Jeep® brand, Derek and Hannah Jeter take center stage in the captivating “Drove All Night” advertising campaign. This campaign introduces the next phase of the Grand Wagoneer, with the Jeters embodying the brand’s commitment to family values and the importance of being present. The 30-second … (read full article...)

 

[bill burke]

This looks to be a good theme and recognizable spokes person but the clips of features are too quick to register with folks unfamiliar with Jeep features.
In 30 second clips, less would be better as would be longer clips on fewer features.
Would be better in a longer clip.
Folks have been critical of disappointing Wagoneer lineup sales. The new brand of Jeep needs time and patience to grow recognition and gain a foothold over much longer established luxury brands. Give the new branding some space guys.

 

[patfromigh]

The Wagoneer tops our fleet's list for problematic vehicles. Our customer complaint log list all sorts of quality lapses, electrical problems and parts failure.