The minivan market is not high on the excitement factor, but it is a market well exploited for decades by Chrysler (Dodge) and must not be overlooked. Sadly this market now represents the entire Chrysler brand. How did it ever get to this sad situations? The competition could not have done a worse demolition job with Chrysler if they focused all their efforts to this unimaginable situation. So now what? The Airflow concept sure is not the answer. Cookie cutter, uninspiring appliance anyone? Are you guys serious or plugged into Chrysler chemistry?
Was anyone thinking, even a bit, when the management genius types pulled the plug on a next generation 300 sedan? Good bye the near luxury segment that defined Chrysler for decades. Let’s go with a minivan and a bland hatchback that mimics a European grocery getter to relaunch our brand. Let’s target the people mover demographic and forget our heritage, our customer base, our DNA.
Big surprise that I’m not brought to my knees by a stale van that even suburban housewives with six kids finds a hard sell. How did we get here Chrysler ??
