Recent content by Foncool

Maserati was operating at a 13+% margin without an SUV, within 6 months of Marchionne putting Bigland in charge of Maserati their margins dropped to under 3% with an SUV, Kuniskis just exasperated the problem when he replaced Bigland. Neither understood the brand or its customers , appointing...

Good for CDJR, just keep him away from Maserati and Alfa, it’s because of him and Bigland that they’re such bad shape today. They literally destroyed both brands.

The list of why is long and obvious to anyone outside of the Auburn Hills Kool-Aid fountain. Marchionne didn’t study his History. While things may look good on paper, reality is a different matter. Both Maserati and Alfa partnered with Chrysler in the late 80s for both brands to be sold...

Maserati and Alfa need to get as far away from anything and anyone related to Chrysler.

As an FYI, Maserati was operating at a 13+% margin without an SUV, until Marchionne in search more volume facilitated a turnover of operations of Maserati to Auburn Hills (Bigland). Within 6 months Maserati’s operating profit dropped to under 3% with an SUV. Auburn Hills appointed a large number...

It’s not going to go over well here, but Maserati and Alfa’s issues have nothing to do with product, it’s the network. While that network is great at selling Jeeps and Rams, they are out of their realm in the upscale market. It didn’t work when the tried it in the late 80s early 90s causing both...

The problem with Maserati and Alfa really have nothing to do with the product. It’s the network. Marchionne spent too much time in Auburn Hills where they convinced him they could sell 100,000 Maseratis and 400,000 Alfas a year if they were running things. Maserati was operating at 13+% margin...