Recent content by Foncool

Good plan, no doubt part of the recommendation from McKinsey. The hard part is the execution, to do that they need to keep anyone that ever had any association with Auburn Hills away from the program.

Picked up a 2025 Tonale Hybrid as a local run around grocery getter car. It serves that purpose perfectly, A Veloce with a 56k MSRP after all the various “these cars aren’t selling “ incentive money from Alfa, the $7,500 ending EV subsidy plus another $2,500 from the State net sale price was a...

It wasn’t Biden, this was purely Obama it started with him and he was really orchestrating a 3rd term the last 4 years. As far as Tavares is concerned while it won’t be popular here to defend him, but before taking the big seat at Stellantis he was considered the Best CEO in the business. His...

The mismanagement of Maserati started when Marchionne replaced Wester with Bigland and moved the decision making from Modena to Auburn Hills.

As I’ve said before Maserati’s problem is not the product, it’s the network.

Why should the taxpayers fund a product that customers don’t want, didn’t ask for and aren’t buying? EV are purely a government bureaucrat, environmental zealots mandate not a market driven product.

Do you mean right up to the bankruptcy when the Obama administration literally begged FIAT to take over Chrysler when no other manufacturer would go anywhere near it?

It’s not about educating the public, it’s about educating the network. The franchises are in simply the wrong hands, as part of the Auburn Hills expansion they appointed mass market dealer groups with one size fits all System Sales that doesn’t fit or generally work well with upscale niche...

It’s a halo car, they are building only 33 units and following the Ferrari model in that only select collectors will be able to purchase it.

` There are pockets of Italian communities across the country, obviously not in the size that exists in the Northeast but they are there. What needs to happen is for Maserati/Alfa to play to their strength of the Italian image and not try to copy the sterile Teutonic image of the German...

The problem is not that there not enough dealers, it’s that there are too many in a given market area. In search of volume Auburn Hills was giving the franchises to any CDJR dealer with a half way decent balance sheet. These dealer only know how to sell on price and destroyed the profitability...

EVs are a product that no one asked for, didn’t want and aren’t buying. The only reason manufacturers put their limited resource funds into them is because of government bureaucrats and fanatical environmentalists zealots.

they need to get both brands (Alfa and Maserati) as far away from anything or anyone related to the CDJR network as possible. They are out of their realm in the upscale market. That’s the reason the brands are is position they are today, Auburn Hills and their dealers treat the brands and it’s...

While your post is a year old, it is indicative of the problem within the brands, it’s not the product it’s the network.

It’s not the product (although the infotainment system in the Stelvio/Giulia is horrible), it’s the Network.