We Might Be Seeing Jeep® Grand Wagoneers Heading To Dealers Next Week!

We Might Be Seeing Jeep® Grand Wagoneers Heading To Dealers Next Week!​

Our Sources Say Wagoneers Could Be Heading To Dealers Very Soon...​

As one of the most highly-anticipated launches for the Jeep® brand in over a decade, the return of the iconic American nameplate (Wagoneer and Grand Wagoneer) marks a jump for the brand to the large premium SUV segment. While the Jeep brand itself will continue to cover the North American mainstream SUV market, the new Wagoneer sub-brand will focus just on one segment.

We Might Be Seeing Jeep® Grand Wagoneers Heading To Dealers Next Week!

As one of the most highly-anticipated launches for the Jeep® brand in over a decade, the return of the iconic American nameplate (Wagoneer and Grand Wagoneer) marks a jump for the brand to the large premium SUV segment. While the Jeep brand itself will continue to cover the North American...

moparinsiders.com

 

[AlexB]

Dropping unprofitable models is fine. They should have been replaced with new models for the brand that were relevant to the current market. This goes for Dodge and Chrysler. Say what you will, the core Mopar brands, the reason the namesake of this forum exists, have had scant investment in 20 years and , yes, are near extinction. Chrysler is about one more product cycle from gone.

Actually there more than one reason this website exist.
But one main reason that Mopar exist is Sergio & John back in 2009 felt Chrysler’s operations was worth savaging & saving.

 

[AlexB]

The namesake of the forum is Mopar Insiders . The insiders part of the name is important because some of the people running this website are privy to the goings on in this corporate beast. There has been a lot of investment in the core brands. As someone who is not an insider, but worked in the automobile industry for 25 years, and then only to move to the legal/regulatory side for ten more, I have somewhat of an understanding of the way things work.

FCA invested in the 200 and Dart sedans, the market collapsed, but they don't get their money back. FCA bet on clean diesels, VW caused dieselgate and the market for that went down the drain. FCA didn't get their money back. Before Fiat and Chrysler could become FCA, Fiat had to spend money cleaning up the mess others had left, such as new interiors for the existing sedans and a lot fixing under the hood. That's where the money goes. There has been a lot of investment in facilities. Do you know about Kokomo and Tipton? Most know about the new plant in Detoit, but there are all sorts of investments going into mundane production lines which don't share the limelight.

One of the under the limelight investments is Sterling Heights Stamping Stellantis Media - Sterling Stamping Plant (Wrangler and RAM 1500 stampings).
Significant amount Wrangler was outsourced/contract under Daimler (even the doors!).
The JL Wrangler ended many of the those processes, but FCA had invest money to pull off bring those items in-house.

 

[BWS]

And that’s all well and great. As someone who just buys the cars and watches the market, I call it like I see it. Do you think Chrysler and Dodge will stay viable without a substantial, real, investment in new end consumer choices? I personally do not. I’m glad Jeep has been such a huge success and money maker for Chrysler, Daimler, FCA, and Stellantis. I have owned four Jeeps. Love them. But they will not be everything for everyone. And without new product to sell, Chrysler is going to go away. Dodge will turn into some niche brand with minimal sales impact. That is, without new product to sell, and quick. I echo Burke. Get the Jeeps in the market, then reinvest in the other brands before it is too late .

 

[AlexB]

And that’s all well and great. As someone who just buys the cars and watches the market, I call it like I see it. Do you think Chrysler and Dodge will stay viable without a substantial, real, investment in new end consumer choices? I personally do not. I’m glad Jeep has been such a huge success and money maker for Chrysler, Daimler, FCA, and Stellantis. I have owned four Jeeps. Love them. But they will not be everything for everyone. And without new product to sell, Chrysler is going to go away. Dodge will turn into some niche brand with minimal sales impact. That is, without new product to sell, and quick. I echo Burke. Get the Jeeps in the market, then reinvest in the other brands before it is too late .

Your concerns are not supported by Stellantis marketshare (flat) which has performed better than GM and Ford since 2015.
Dodge is the performance brand ,not a full line brand while Jeep is main brand in North America.

 

[BWS]

Ok. Thanks for the help in clarifying everything for me. I appreciate it.

 

[redriderbob]

Your concerns are not supported by Stellantis marketshare (flat) which has performed better than GM and Ford since 2015.
Dodge is the performance brand ,not a full line brand while Jeep is main brand in North America.

Spot on. At least for the moment...