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The Story Behind Ram’s Center Console Easter Egg:

Jared B

Site editor
Staff member
Apr 21, 2018
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Vancouver B.C

The Story Behind Ram’s Center Console Easter Egg:​

Why Do Those Measurements Exist?​


When the 2019 Ram 1500 launched back in early 2018, it became the benchmark for durability, technology, efficiency, and comfort with components never before offered in a pickup. But like many of the former Fiat Chrysler Automobiles (FCA) vehicles, the fifth-generation Ram 1500 features “Easter Eggs” hidden around the vehicle for its customers to find around the vehicle. The practice started with the Jeep® brand and has since moved to other brands. Product Design Office (PDO) designers incorporate them because they are fun and relatively easy to include in the design process of the vehicle.

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