Talking Alfa Romeo, Carlos Tavares and Car Sharing With Larry Dominique - Autoline After Hours 561

[Bili]

 

[AlexB]

It seems like Tonale will be the smallest Alfa offered in North America.
Also base on his words there's a debate about the importance of E-Segment Alfa in North America.

 

[AlexB]

''Our Dealerships don't offer a luxury experience''
20% of the 140 Alfa U.S. dealerships make 80% of Alfa U.S.. sales.
50 of the 140 Alfa U.S. dealership sell (average ) 1 Alfa a month.

 

[AlexB]

Alfa has the lowest U.S. Luxury segment performance in the Customer Satisfaction Index (CSI).
Now the great news is Alfa's U.S. Average Transaction Price is similar to U.S. Benz/Audi/BMW despite having a smaller lineup.
Alfa's U.S. buyers are 5 years younger than U.S. Benz/Audi/BMW buyers and make similar annual Income.

 

[Bili]

It seems like Tonale will be the smallest Alfa offered in North America.
Also base on his words there's a debate about the importance of E-Segment Alfa in North America.

It's expected for Tonale.

But the part about E segment is not something I like to hear about.

And part which I'm afraid the most. Push Alfa back to FWD platforms.
Yes, French could do it.

As I said. For them cost equals performance.