Styling heritage Fiat so far leaving untapped

[Freshforged]

Check out this awesome Topolino Giardiniera!
This could be the basis of a sweet PT-like B-CUV. They just need to ditch the regressive “thousand flavors of 500” branding decision that has fallen flat in the US. People will pay a premium for small cars but the styling, value and utility MUST be right.

 

[Ryan]

Check out this awesome Topolino Giardiniera!
This could be the basis of a sweet PT-like B-CUV. They just need to ditch the regressive “thousand flavors of 500” branding decision that has fallen flat in the US. People will pay a premium for small cars but the styling, value and utility MUST be right.

Not so sure many people will pay a premium for small cars now. Maybe small crossovers?

 

[Freshforged]

Not so sure many people will pay a premium for small cars now. Maybe small crossovers?

Which is why I suggested a B-CUV. Perhaps a tall wagon?

 

[Ryan]

Which is why I suggested a B-CUV. Perhaps a tall wagon?

I should read more closely I guess.

 

[Freshforged]

I should read more closely I guess.

No worries! Perhaps in the US it could be a reskinned passenger version of their fiorino.

 

[Ryan]

No worries! Perhaps in the US it could be a reskinned passenger version of their fiorino.

As much as I’d like to see Fiat succeed in the US, I can’t really imagine a scenario where a car would be more successful badged as a Fiat rather than as a Chrysler.

 

[Freshforged]

As much as I’d like to see Fiat succeed in the US, I can’t really imagine a scenario where a car would be more successful badged as a Fiat rather than as a Chrysler.

I know—there doesn’t seem to be much of a path forward.

 

[Bili]

I'm hoping that a 500 Giardiniera will be a B segment hatchback. Certainly not a A or B segment wagon. Wagons are IMO ugly.

I would prefer a 600 name. Original Fiat 600 was very popular in Spain as Seat 600 and in ex Yugoslavia as Zastava 750.

This was original 500 Giardiniera: