I may be mis-quoting, but didn't Ralph Gilles (or someone else) say that the "aero" shape of CUVs is more of a styling choice vs an aero choice?Well personally I don't driving around in Dirt trap but other people have other priorities. I prefer a more aero efficient shape over a brick and as infrequently that I carry cargo. I take a cleaner window and better gas mileage over flat surfaces brick dust bucket. But to each his own. The entire CUV and SUV market is driven by marketing appearance otherwise everyone would be in a Minivan which is better at moving cargo and people. So yes styling matters.