I dont believe they are playing any games with new product, I think they are skittish and unsure, to be honest. They know how to sell what they have, we all know they're good at that - but when they're gone, they're gone - and thats a year from now. They showed a 2dr hatchback coupe with 68 charger styling which clearly looks built off an LC (challenger) platform by an outside company (as the 07 challenger concept was). The word salad name tells me they also dont know what to even call it, whatever it ends up being. It could be more like a 68 charger, it could be a challenger or it could be a charger SUV like the Mach E. They left the door open, but only being a year away - they are under the gun.
I just hope that concept is a year old ( as it should be from the teaser ) and they are much further along with the plans