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Jeep® Launches New Marketing Campaign For All-New Grand Cherokee L:

Jeep® Launches New Marketing Campaign For All-New Grand Cherokee L:​

Kicks-Off First Campaign For The Fifth-Generation Grand Cherokee (WL)...​


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The Jeep® brand has officially launched its first marketing campaign for its fifth-generation Grand Cherokee (WL). The campaign focuses on the all-new three 2021 Jeep Grand Cherokee L, the first of a trio of new Grand Cherokee models to be launched over the next 6 months. As one of the best-selling nameplates for the company and the most-awarded SUV nameplate in history, Jeep is wasting no time to get the new Grand Cherokee in the eyes of the public.

 
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AlexB

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I think this commercial is highly well done.
Now time to get the models onto the lots!
 

AlexB

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The more I look at the WL, the more I like it than the WS
Given the size, it’s a better value, however the entire full size category is overpriced for what a buyer gets (my humble opinion).
 

Ryan

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I drove two yesterday - a Summit Reserve and a Limited. They are extremely nice. Steering felt a bit loose for me in normal mode so I switched it to sport mode which is what I keep mine in too. Brakes were very responsive and had a firm pedal feel. It just glides right over road imperfections and the body roll feels well controlled. The interior is a thousand times better than the WK2 and any other non-luxury product I've been in. The attention to detail is amazing and there's very little cheap plastic in the upper trim levels. The Limited was less impressive inside to me, at least with regard to materials, but the design is still nice. From the materials, to the design of the switchgear, to the animations on the screens, they clearly thought all of this out really well.

The massaging seats are also actually useful and don't just feel like the lumbar cushion moving around.
 

UN4GTBL

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I drove two yesterday - a Summit Reserve and a Limited. They are extremely nice. Steering felt a bit loose for me in normal mode so I switched it to sport mode which is what I keep mine in too. Brakes were very responsive and had a firm pedal feel. It just glides right over road imperfections and the body roll feels well controlled. The interior is a thousand times better than the WK2 and any other non-luxury product I've been in. The attention to detail is amazing and there's very little cheap plastic in the upper trim levels. The Limited was less impressive inside to me, at least with regard to materials, but the design is still nice. From the materials, to the design of the switchgear, to the animations on the screens, they clearly thought all of this out really well.

The massaging seats are also actually useful and don't just feel like the lumbar cushion moving around.

I have yet to see one in person, but I've been watching the reviews on them.

I think the gloss black inside is a no-go for me (hopefully the Trailhawk fixes this, or I would get it wrapped) and I saw a couple of comments about the plastic above the glovebox being hard, and not as nice as the material above it.

I did notice that the actual leather wrapped dash in the WLs look nicer than the base dash, which is not the case in the KL (IMHO) so that's good, but I'm glad to see that they kept the fake stitching on the dash for the lower trims.

I think I'm still very interested in a 2-row Trailhawk 4Xe, but we'll see. My KL is paid for early next year, and I haven't been driving very much in the past year and a half. The massaging seats sound good too!
 

Ryan

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I have yet to see one in person, but I've been watching the reviews on them.

I think the gloss black inside is a no-go for me (hopefully the Trailhawk fixes this, or I would get it wrapped) and I saw a couple of comments about the plastic above the glovebox being hard, and not as nice as the material above it.

I did notice that the actual leather wrapped dash in the WLs look nicer than the base dash, which is not the case in the KL (IMHO) so that's good, but I'm glad to see that they kept the fake stitching on the dash for the lower trims.

I think I'm still very interested in a 2-row Trailhawk 4Xe, but we'll see. My KL is paid for early next year, and I haven't been driving very much in the past year and a half. The massaging seats sound good too!
I was in the Limited again yesterday and it's actually grown on me a lot. I like the interior. It's not as nice as the Summit, but it's way more affordable. I just wish you could get the black roof on the Limited. I'm interested in a 2-row Limited.
 

UN4GTBL

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I was in the Limited again yesterday and it's actually grown on me a lot. I like the interior. It's not as nice as the Summit, but it's way more affordable. I just wish you could get the black roof on the Limited. I'm interested in a 2-row Limited.

Ha ha, I don't actually like the black roof, so I'm glad it's optional, or at least delete-able

Limited is definitely an spec that I'd be happy with if the TH 4Xe pricing is wild
 

Mopar392

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This needs to be part of the marketing campaign:

 

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