Is The FIAT Experiment In North America Over?

Is The FIAT Experiment In North America Over?
How Can The FIAT Brand Be Saved In North America?

Is The FIAT Experiment In North America Over? - Mopar Insiders

 

[Freshforged]

Fold Fiat brands into CDJ dealerships, buying out studio dealerships if necessary. Part of the problem is it’s too hard to find one, let alone consider purchasing one. The only way to grow the brand is to get it out to the people.

 

[Muther]

Agreed, they tried doing the chic Italian upscale sort of thing, and so far, it hasn’t worked. Merge them into CJDR dealerships, educate the sales and repair folks, and diversify the models.

If there was a Fiat 124 Abarth Super Veloce, I’d be into that hard.

 

[Bili]

Fold Fiat brands into CDJ dealerships, buying out studio dealerships if necessary. Part of the problem is it’s too hard to find one, let alone consider purchasing one. The only way to grow the brand is to get it out to the people.

Same problem with Alfa in US. At least in rural area. But for the big cities I believe that most customers prefer Maserati pairing. Not to mention that Alfa + Maserati could have full line up in the near future and some overlapping.

 

[DodgeFL]

FIAT cars in the USA = DEAD ! Next experiment ?