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www.thedrive.com
Yeah, it's better than it was before, which was a low bar to get over.
How do the Titan and Tacoma compare with the american models?
It's impossible to look more hideous outside than the Silverado anyway.
The Titan is slightly smaller than the American branded full-size trucks. Ours are all refrigerator white with the SV trim. These are in our fleet mostly for business rents. During the pandemic, our business rental died off completely and is now only slowly restart. (Keep in mind this is the airport location. Our traditional business customer renting a pickup is usually someone with a specialized skill set flown in by their employer for a specific task.) We sold off most of our fleet in March of 2020. Later that year we were getting a lot of one way pickup and large SUV rentals from people escaping the People's Republic of California. Vehicles are also renting out to those who suddenly finding themselves on the no fly list. The pickup trucks we have accumulated very high miles because of such use.
Pre-pandemic our low-line to high-line trim mix for pickup trucks was about even. During the big sell off last year we lost many of the high-line trimmed vehicles. Now that business is returning there is a rental vehicle shortage. New vehicles are hard to get because of the chip shortage. Toyota and Nissan stocked up on chips so we have added many Toyota and Nissan vehicles recently. Nissans are what usually fills the rental fleets., but the proportion of Toyota sedans has increased because they are available and Toyota is willing to sell. Lower trim line trucks have less toys, which naturally use less chips increasing availability. Nissan can sell us more pickups and Armada SUVs because with their Leaf sales they don't run into the CAFE mix issues. Another thing about the Nissan Titan is that is an older design. The newer the design the more microchips are needed for added technology. The new Frontier hasn't been seen around here. We do get Tacoma pickups and they are a customer favorite, The Tacoma trim levels are different in that many of the higher trims don't add a lot of tech.
We have fully loaded F-150 pickups in top-line trims which retail for $75K. Our commercial truck outlet has F-350 crew cab diesel dually pickups available and those have retail sticker prices close to six figures. They do have Ram with Cummins diesels available, but they tend to be in tradesman trim.
